Permanently Closed Marketplace Sales Thread
- Thread starter Intellifluence
- Start date
- Status
kingdombunniez
BANNED
- Mar 30, 2017
- 435
- 85
Very interesting idea. Is there a trial? I mean you sign up but you can't find the "right" influencers for example? I don't mind investing at all (spend quite some money on this forum) but do not like to waste my money either. So is there some kind of option in that regard?
Intellifluence
Regular Member
- Jul 11, 2017
- 334
- 59
Did you contact support? I want to make sure everything is done properly as we do have a very good process to ensure customers are taken care of.
May I ask what happened? Did you get a chance to use the service?
All plans come with a 14-day day trial, so you can cancel in that time period without issue. We also don't have longterm contracts, so everything is month to month, allowing you to use us for as long as it is convenient for you to do so. We aren't a new service and are consistently growing.
API is on the road map, but probably after our late September dev push. I "think" the way we'll end up doing it is allow you to set public offers and consume responses via API + do outreach via filters on private offers where offer filters match influencer filters. Thanks for reminding me on this.
Last edited:
THUNDERELVI
Elite Member
- Sep 12, 2009
- 2,551
- 2,305
Seems like a great service, bookmarked, will use soon... just 1 question: do you plan on offering any public API soon? So I can request influencer data, send emails, etc... through the API in order to integrate your service with mine (or other services in general). Thank you!
Intellifluence
Regular Member
- Jul 11, 2017
- 334
- 59
72 hour bump.
Coupon reminder: BHW50 takes 50% off your first bill (whether that's monthly or annual...wink, wink).
I've had a couple comments and questions on how billing works, so I'll try to answer that a bit. When you sign up with a coupon code you are not immediately charged; there is a 14-day free trial during which you can cancel anytime without consequence. At the end of that trial, Stripe charges your credit card based on whatever plan you used and if you used a discount code (which you should always use...why spend more than you have to?). Sometimes people mean to cancel, but forget, and I'm generally ok with giving a refund if notified immediately about that. However, i've gotten some weird requests for paypal refunds and for emails that are not associated with brand signups in our system; we don't take paypal and I can only refund if someone actually buys. Some of that I realize is a BHW issue; not my first day...but I figured I'd spell it out. If there's ever ANY legitimate issue with billing, product, etc we are fanatical about our support and make it easy to create a support ticket on our site so we can address your needs.
With that out of the day, let's talk about channel selection, because while you might end up spending a lot more time using a serivce like us for links, there's actually a lot of different reasons why you should test different channels.
Intellifluence Social Channel Usefulness Matrix
The following channels are currently available for matching influencers and brands at Intellifluence; for the purposes of this post we excluded Amazon since it is a special case. This is not meant to be a comprehensive list of every social network’s usefulness, largely because it becomes a slippery slope of inclusion and what might be a 2,000 word post would become 20,000 trying to include all the various clones and limited audience networks that exist.
-- having trouble embedding; chart is at http://imgur.com/a/smc4H
For simple definitions, the columns represent a surface ‘yes’ or ‘no’ on the following questions:
Open Reach — Is the reach of the post open for most anyone to view it? In the case of blogs, tweets, pins, and YouTube videos that is usually a ‘yes’. It is possible to have private channels, but they are rarer; Instagram does have a higher incidence of private accounts than Pinterest, but the majority are still open. Facebook and LinkedIn are the notable exclusions — fan pages on Facebook are open, but most Facebook posts are set to the ‘friends’ setting, which limits the audience exposure; similarly unless you are explicitly following or otherwise connected to an individual on LinkedIn you won’t see the posts.
Visual — Is the network capable of supporting visual content? More than just technical capable, which all are, does the audience accept and request visual content? In the past couple of years, Twitter moved into the ‘yes’ category, with the lone holdout being LinkedIn — it is possible to share visual content on LinkedIn, but it generally does not fit with expectations… Most LinkedIn users complain of the Facebookification of the connection feed with non-business posts.
Casual — Is it acceptable to post casual information? Blogs are a somewhat special case since each publication is sure to be different in editorial policy, but presumably so long as an influencer is interested in reviewing a product, a casual tone would not be an issue. Once again, the holdout is LinkedIn, where a casual tone runs counter to professional decorum.
Professional — Finally, a signal that strongly benefits LinkedIn. Technically, professional tone may not be accepted on certain blog channels as the inverse of the casual discussion in the previous post, and some Twitter and Facebook channels might not be the right place for an appropriate discussion, but that is tone specific. For the most part, the only two channels in our experience that tend to not skew professional are Instagram and Pinterest, which has more to do with the extreme visual nature of the platforms than anything else.
Detailed — Is it possible to provide a comprehensive review of a product or service? Yes, it is possible to provide a brief blurb of a blog post and link to it from Twitter or from a Pinterest pin, but for the purposes of self-contained posts, this is meant to be used as a filter when a lot of information needs to be conveyed in a single setting.
No matter whether B2B or B2C, it is possible to include influence as part of the overall campaign and have it work; the biggest consideration needs to be consistency of channel usage that best fits the constraints of the chosen buyer persona, which I explained how to do in a previous post.
Coupon reminder: BHW50 takes 50% off your first bill (whether that's monthly or annual...wink, wink).
I've had a couple comments and questions on how billing works, so I'll try to answer that a bit. When you sign up with a coupon code you are not immediately charged; there is a 14-day free trial during which you can cancel anytime without consequence. At the end of that trial, Stripe charges your credit card based on whatever plan you used and if you used a discount code (which you should always use...why spend more than you have to?). Sometimes people mean to cancel, but forget, and I'm generally ok with giving a refund if notified immediately about that. However, i've gotten some weird requests for paypal refunds and for emails that are not associated with brand signups in our system; we don't take paypal and I can only refund if someone actually buys. Some of that I realize is a BHW issue; not my first day...but I figured I'd spell it out. If there's ever ANY legitimate issue with billing, product, etc we are fanatical about our support and make it easy to create a support ticket on our site so we can address your needs.
With that out of the day, let's talk about channel selection, because while you might end up spending a lot more time using a serivce like us for links, there's actually a lot of different reasons why you should test different channels.
Intellifluence Social Channel Usefulness Matrix
The following channels are currently available for matching influencers and brands at Intellifluence; for the purposes of this post we excluded Amazon since it is a special case. This is not meant to be a comprehensive list of every social network’s usefulness, largely because it becomes a slippery slope of inclusion and what might be a 2,000 word post would become 20,000 trying to include all the various clones and limited audience networks that exist.
For simple definitions, the columns represent a surface ‘yes’ or ‘no’ on the following questions:
Open Reach — Is the reach of the post open for most anyone to view it? In the case of blogs, tweets, pins, and YouTube videos that is usually a ‘yes’. It is possible to have private channels, but they are rarer; Instagram does have a higher incidence of private accounts than Pinterest, but the majority are still open. Facebook and LinkedIn are the notable exclusions — fan pages on Facebook are open, but most Facebook posts are set to the ‘friends’ setting, which limits the audience exposure; similarly unless you are explicitly following or otherwise connected to an individual on LinkedIn you won’t see the posts.
Visual — Is the network capable of supporting visual content? More than just technical capable, which all are, does the audience accept and request visual content? In the past couple of years, Twitter moved into the ‘yes’ category, with the lone holdout being LinkedIn — it is possible to share visual content on LinkedIn, but it generally does not fit with expectations… Most LinkedIn users complain of the Facebookification of the connection feed with non-business posts.
Casual — Is it acceptable to post casual information? Blogs are a somewhat special case since each publication is sure to be different in editorial policy, but presumably so long as an influencer is interested in reviewing a product, a casual tone would not be an issue. Once again, the holdout is LinkedIn, where a casual tone runs counter to professional decorum.
Professional — Finally, a signal that strongly benefits LinkedIn. Technically, professional tone may not be accepted on certain blog channels as the inverse of the casual discussion in the previous post, and some Twitter and Facebook channels might not be the right place for an appropriate discussion, but that is tone specific. For the most part, the only two channels in our experience that tend to not skew professional are Instagram and Pinterest, which has more to do with the extreme visual nature of the platforms than anything else.
Detailed — Is it possible to provide a comprehensive review of a product or service? Yes, it is possible to provide a brief blurb of a blog post and link to it from Twitter or from a Pinterest pin, but for the purposes of self-contained posts, this is meant to be used as a filter when a lot of information needs to be conveyed in a single setting.
No matter whether B2B or B2C, it is possible to include influence as part of the overall campaign and have it work; the biggest consideration needs to be consistency of channel usage that best fits the constraints of the chosen buyer persona, which I explained how to do in a previous post.
Rowdy Devil
Supreme Member
- May 2, 2016
- 1,362
- 1,361
joined as an affiliate with username- Naresh1172 hour bump.
Coupon reminder: BHW50 takes 50% off your first bill (whether that's monthly or annual...wink, wink).
I've had a couple comments and questions on how billing works, so I'll try to answer that a bit. When you sign up with a coupon code you are not immediately charged; there is a 14-day free trial during which you can cancel anytime without consequence. At the end of that trial, Stripe charges your credit card based on whatever plan you used and if you used a discount code (which you should always use...why spend more than you have to?). Sometimes people mean to cancel, but forget, and I'm generally ok with giving a refund if notified immediately about that. However, i've gotten some weird requests for paypal refunds and for emails that are not associated with brand signups in our system; we don't take paypal and I can only refund if someone actually buys. Some of that I realize is a BHW issue; not my first day...but I figured I'd spell it out. If there's ever ANY legitimate issue with billing, product, etc we are fanatical about our support and make it easy to create a support ticket on our site so we can address your needs.
With that out of the day, let's talk about channel selection, because while you might end up spending a lot more time using a serivce like us for links, there's actually a lot of different reasons why you should test different channels.
Intellifluence Social Channel Usefulness Matrix
The following channels are currently available for matching influencers and brands at Intellifluence; for the purposes of this post we excluded Amazon since it is a special case. This is not meant to be a comprehensive list of every social network’s usefulness, largely because it becomes a slippery slope of inclusion and what might be a 2,000 word post would become 20,000 trying to include all the various clones and limited audience networks that exist.
-- having trouble embedding; chart is at http://imgur.com/a/smc4H
For simple definitions, the columns represent a surface ‘yes’ or ‘no’ on the following questions:
Open Reach — Is the reach of the post open for most anyone to view it? In the case of blogs, tweets, pins, and YouTube videos that is usually a ‘yes’. It is possible to have private channels, but they are rarer; Instagram does have a higher incidence of private accounts than Pinterest, but the majority are still open. Facebook and LinkedIn are the notable exclusions — fan pages on Facebook are open, but most Facebook posts are set to the ‘friends’ setting, which limits the audience exposure; similarly unless you are explicitly following or otherwise connected to an individual on LinkedIn you won’t see the posts.
Visual — Is the network capable of supporting visual content? More than just technical capable, which all are, does the audience accept and request visual content? In the past couple of years, Twitter moved into the ‘yes’ category, with the lone holdout being LinkedIn — it is possible to share visual content on LinkedIn, but it generally does not fit with expectations… Most LinkedIn users complain of the Facebookification of the connection feed with non-business posts.
Casual — Is it acceptable to post casual information? Blogs are a somewhat special case since each publication is sure to be different in editorial policy, but presumably so long as an influencer is interested in reviewing a product, a casual tone would not be an issue. Once again, the holdout is LinkedIn, where a casual tone runs counter to professional decorum.
Professional — Finally, a signal that strongly benefits LinkedIn. Technically, professional tone may not be accepted on certain blog channels as the inverse of the casual discussion in the previous post, and some Twitter and Facebook channels might not be the right place for an appropriate discussion, but that is tone specific. For the most part, the only two channels in our experience that tend to not skew professional are Instagram and Pinterest, which has more to do with the extreme visual nature of the platforms than anything else.
Detailed — Is it possible to provide a comprehensive review of a product or service? Yes, it is possible to provide a brief blurb of a blog post and link to it from Twitter or from a Pinterest pin, but for the purposes of self-contained posts, this is meant to be used as a filter when a lot of information needs to be conveyed in a single setting.
No matter whether B2B or B2C, it is possible to include influence as part of the overall campaign and have it work; the biggest consideration needs to be consistency of channel usage that best fits the constraints of the chosen buyer persona, which I explained how to do in a previous post.
please activate it.i have also sent an email through contact us page.please reply that as well.
Intellifluence
Regular Member
- Jul 11, 2017
- 334
- 59
Naresh, responded to you from Zendesk support. I also passed on your information to Offer Stream Digital; they manage our affiliate program and are in charge of vetting affiliates.
Intellifluence
Regular Member
- Jul 11, 2017
- 334
- 59
All review copies have been accounted for. You can use BHW50 to take 50% off your first bill though.
Intellifluence
Regular Member
- Jul 11, 2017
- 334
- 59
72hour bump yada yada
Want a discount when you buy? BHW50 will save you 50% off your first bill.
Now that that's out of the way, let's talk about goals, because not enough brands and affiliates are setting them correctly. Goals or key performance indicators (KPIs) can be determined in a variety of different ways. In this thread bump we'll will cover both the BSQ and SMART methodologies for goal setting and show some simple campaign strategies that match the goal you’ve chosen.
BSQ is Goal Setting For Those That Think Agile
Covered previously by David Van Rooy, the beauty of BSQ is its simplicity:
B — Think big.
S — Act small.
Q — Move quickly.
By setting big, hairy, audacious goals, you won’t end up limiting your potential to only what you can conceive of achieving in the near-term future. For instance, as of writing we have roughly 27,000 influencing product reviewers in our network. A limited goal might be to reach 100,000 influencers… Whereas my ridiculous goal (until it is no longer ridiculous) is to reach a network size of 10,000,000 in a couple of years. The goal is meant to be a major goal, vs something that you can see easily ahead of you.
Acting small in this case simply means taking that goal and dissecting it into achievable milestones. For my own goal that might mean:
How does this apply to goal setting for influencer campaigns? Rather than having a goal of 1 sale or 1 review, envision something more grandiose — 1,000+ directly attributed sales via social from 500 posted reviews across 4 different social networks; for acting small it can be based on how you separate outreach with your buyer personas. For instance, if you’re selling sports memorabilia like Dennis Goedegebuure of Fanatics, then you likely have those that root for a specific sports team and those that buy for fashion reasons.
Separating your small tasks into the different personas might involve reaching out to 10 NYC fashion forward bloggers to review Yankees Fitted Hats and another might be to approach 10 Cubs fans to review their respective fitted hat. In terms of quickness, since you’re able to perform 10 outreaches / day without much issue, you could give yourself 3 days for the initial outreach on these two tasks.
The process flows like a waterfall, with more and more outreach and more and more transactions as your product reviewers accept the gig and produce for you, eventually reaching your big goal at some point in the future.
Now Let’s Get SMART
While BSQ is helpful for simply getting moving, with the thesis that any goal is better than no goal (of which I agree), it is possible to be…smarter. Initially conceived of by Dave Chaffey’s team at Smart Insights, the SMART methodology is more nuanced and realistic, which is why I prefer it when determining the ‘S’ portion of my BSQ goalsetting:
S — Specific. The item must be detailed (i.e. 1,000 new brand signups vs more brand signups).
M — Measurable. Fuzzy goals need not apply; we have to be able to actually measure and track the goal
A — Actionable. Within the context of Intellifluence, since there’s actions associated, you’re covered. [Note: in some versions of SMART the ‘A’ stands for attainable].
R — Relevant. Is the goal aligned with your need as a marketer? Sales, visibility, reach…yes.
T — Timeline. Similar to BSQ using deadlines, there needs to be a time-based component.
In my opinion, the biggest difference between BSQ and SMART is that BSQ gets you moving and SMART helps you focus on moving more in the right direction. Theoretically you could assign the wrong big thinking goal, whereas within the SMART methodology that’s less likely to happen since you’re applying critical thinking to whether or not the goal is actionable and relevant. In later iterations of the concept, SMARTER has emerged, with ER representing Evalutate and Re-evaluate — I would agree with this as a post-mortem procedure on any marketing campaign, but for our purposes my KPI on this article is getting you to at least use goals when diving into influencer marketing.
For any marketing activity you want to undertake, please do this nerd a favor and associate it with some goals.
Want a discount when you buy? BHW50 will save you 50% off your first bill.
Now that that's out of the way, let's talk about goals, because not enough brands and affiliates are setting them correctly. Goals or key performance indicators (KPIs) can be determined in a variety of different ways. In this thread bump we'll will cover both the BSQ and SMART methodologies for goal setting and show some simple campaign strategies that match the goal you’ve chosen.
BSQ is Goal Setting For Those That Think Agile
Covered previously by David Van Rooy, the beauty of BSQ is its simplicity:
B — Think big.
S — Act small.
Q — Move quickly.
By setting big, hairy, audacious goals, you won’t end up limiting your potential to only what you can conceive of achieving in the near-term future. For instance, as of writing we have roughly 27,000 influencing product reviewers in our network. A limited goal might be to reach 100,000 influencers… Whereas my ridiculous goal (until it is no longer ridiculous) is to reach a network size of 10,000,000 in a couple of years. The goal is meant to be a major goal, vs something that you can see easily ahead of you.
Acting small in this case simply means taking that goal and dissecting it into achievable milestones. For my own goal that might mean:
- Write 14 blog posts on how to use influencer marketing; soup to nuts.
- Create crash course based on the blog posts.
- Create an ebook based on the course + blog posts.
- Create a video series to discuss each topic.
- Hold a series of webinars with CopyPress to cover the video topics.
- Repeat concept by writing 14 blog posts on how to become a sought after influencer.
- Write an article for {Forbes|Entrepreneur|Inc|Fortune|WSJ|NYTimes|etc}.
- Get next version featured by Appsumo.
- Based on traction, get featured (and probably grilled) by jason (Jason Calacanis) on TWIS podcast.
- Submit 2x version into Product Hunt.
How does this apply to goal setting for influencer campaigns? Rather than having a goal of 1 sale or 1 review, envision something more grandiose — 1,000+ directly attributed sales via social from 500 posted reviews across 4 different social networks; for acting small it can be based on how you separate outreach with your buyer personas. For instance, if you’re selling sports memorabilia like Dennis Goedegebuure of Fanatics, then you likely have those that root for a specific sports team and those that buy for fashion reasons.
Separating your small tasks into the different personas might involve reaching out to 10 NYC fashion forward bloggers to review Yankees Fitted Hats and another might be to approach 10 Cubs fans to review their respective fitted hat. In terms of quickness, since you’re able to perform 10 outreaches / day without much issue, you could give yourself 3 days for the initial outreach on these two tasks.
The process flows like a waterfall, with more and more outreach and more and more transactions as your product reviewers accept the gig and produce for you, eventually reaching your big goal at some point in the future.
Now Let’s Get SMART
While BSQ is helpful for simply getting moving, with the thesis that any goal is better than no goal (of which I agree), it is possible to be…smarter. Initially conceived of by Dave Chaffey’s team at Smart Insights, the SMART methodology is more nuanced and realistic, which is why I prefer it when determining the ‘S’ portion of my BSQ goalsetting:
S — Specific. The item must be detailed (i.e. 1,000 new brand signups vs more brand signups).
M — Measurable. Fuzzy goals need not apply; we have to be able to actually measure and track the goal
A — Actionable. Within the context of Intellifluence, since there’s actions associated, you’re covered. [Note: in some versions of SMART the ‘A’ stands for attainable].
R — Relevant. Is the goal aligned with your need as a marketer? Sales, visibility, reach…yes.
T — Timeline. Similar to BSQ using deadlines, there needs to be a time-based component.
In my opinion, the biggest difference between BSQ and SMART is that BSQ gets you moving and SMART helps you focus on moving more in the right direction. Theoretically you could assign the wrong big thinking goal, whereas within the SMART methodology that’s less likely to happen since you’re applying critical thinking to whether or not the goal is actionable and relevant. In later iterations of the concept, SMARTER has emerged, with ER representing Evalutate and Re-evaluate — I would agree with this as a post-mortem procedure on any marketing campaign, but for our purposes my KPI on this article is getting you to at least use goals when diving into influencer marketing.
For any marketing activity you want to undertake, please do this nerd a favor and associate it with some goals.
Intellifluence
Regular Member
- Jul 11, 2017
- 334
- 59
72 hour bump and educational time.
Reminder: BHW50 saves you 50% off your first bill, so you should definitely use it. Prices are going up in late September with the new updates, but we grandfather all plans...lock in.
Want to talk more about buyer personas? Of course you do. There's significantly more to it than "I'm selling a phone, so anyone that uses a phone is a target." -- while, yes, that is partially true, you'll have significantly more success the more targeted you make your messaging, which only happens by really understanding who your buyer is.
The 4 Factors Influencing Consumer Behavior
Covered in great detail by Fanny Perreau of The Consumer Factor, the four factors we’re chiefly concerned with are:
Cultural factors — geographic, language, historical, religious culture and cultural environmental
Social factors — family, socioeconomic status, and social groups (education/sports/etc)
Personal factors — age, lifestyle, and personality
Psychological factors — motivation, perception, learning, beliefs and attitudes
I briefly covered how to determine buyer personas on my blog, it was entirely based upon mining existing customer data to infer future prospective customers, so let’s spend some time trying to understand how that methodology would need to be tweaked in order to satisfy the four primary factors that influence consumer behavior.
As an example for this thought exercise, let’s use my friend Avi A. Wilensky and his ride-sharing app Up Hail. For those that haven’t used it yet, Up Hail takes the guesswork out of whether should use a service like Uber, Lyft, or any of the other dozens of services out there — it works by simultaneously querying based on your origin and destination inputs to figure out where you’ll get the most inexpensive ride. Simple, useful, on my phone.
Now, let’s say Avi has pulled together a lot of data from his current customer base and has been defining personas; how might these personas change based on the following factors?
Cultural factors for Up Hail
Between the initial article on data gathering for buyer personas, and this piece on how to dissect them on various consumer factors, let’s assume that you have some incredible buyer personas. The next step is to pitch influencers that best match the peers of those buyer personas and attempt to maximize your social sales. If you aren’t using Intellifluence yet, you can register via the original thread and get started within minutes. In all likelihood from building out the personas, you have a keen understanding of which channels are going to be the most appropriate for your audience.
Reminder: BHW50 saves you 50% off your first bill, so you should definitely use it. Prices are going up in late September with the new updates, but we grandfather all plans...lock in.
Want to talk more about buyer personas? Of course you do. There's significantly more to it than "I'm selling a phone, so anyone that uses a phone is a target." -- while, yes, that is partially true, you'll have significantly more success the more targeted you make your messaging, which only happens by really understanding who your buyer is.
The 4 Factors Influencing Consumer Behavior
Covered in great detail by Fanny Perreau of The Consumer Factor, the four factors we’re chiefly concerned with are:
Cultural factors — geographic, language, historical, religious culture and cultural environmental
Social factors — family, socioeconomic status, and social groups (education/sports/etc)
Personal factors — age, lifestyle, and personality
Psychological factors — motivation, perception, learning, beliefs and attitudes
I briefly covered how to determine buyer personas on my blog, it was entirely based upon mining existing customer data to infer future prospective customers, so let’s spend some time trying to understand how that methodology would need to be tweaked in order to satisfy the four primary factors that influence consumer behavior.
As an example for this thought exercise, let’s use my friend Avi A. Wilensky and his ride-sharing app Up Hail. For those that haven’t used it yet, Up Hail takes the guesswork out of whether should use a service like Uber, Lyft, or any of the other dozens of services out there — it works by simultaneously querying based on your origin and destination inputs to figure out where you’ll get the most inexpensive ride. Simple, useful, on my phone.
Now, let’s say Avi has pulled together a lot of data from his current customer base and has been defining personas; how might these personas change based on the following factors?
Cultural factors for Up Hail
- Geography — I would imagine that this is going to be one of the biggest factors, culturally, that impacts the buyer persona. There’s a strong correlation between urban population centers and usage of ride sharing apps, so one tweak that could be made in addition to pulling previous customer data would be to skew towards ZIP Codes that have high populations. Thanks to the U.S. Census, this data is available for consumption and could be used to drive peer influence or even general social ad campaigns.
- Language — I have only ever used the app in English, but there are many languages spoken throughout the world, and it is exceptionally difficult to try and accommodate them all. Therefore, language becomes a good filtering tool. While it may seem harsh, you should filter out those whom you can’t readily support in order to ensure the peers on your buyer persona match as closely as possible AND are those you can impact in a positive way.
- Historical & Religious — for the most part, there is likely to be little impact, culturally from those of certain religious or societally historical backgrounds. The only exceptions I can think of are certain groups (Amish) that would be opposed to using such a service, but they are generally inaccessible online. Religion, to a degree, could be a factor for those where a female driver cannot be present, but that is a weaker filter in my opinion, and probably can be paired with geography in the future to create a new accommodating feature.
- Socioeconomic — by and large this should be the most significant factor. Who can afford a smartphone? Nowadays this is less an issue, but as recently as 5 years ago it would have been a significant filtering method. Where the factor would come into play more is in the differences between iOS and Android, where for the most part iOS users tend to be wealthier and thus have a higher degree of disposable income. This gap has since closed over the years, but still is an opportunity when targeting on a device usage level (data an app is likely to have). Who can afford to use ride sharing or taxis? This is the bigger issue, but again potentially solved by focusing on the device used to access the app. Additionally, this could filter could be paired up for those urban density areas lacking a reliable, or rather, desired mode of public transportation. When in San Francisco I personally would much rather use Up Hail than the BART, as a personal preference. In Munich or London, I don’t mind the bahn/tube as much.
- Family — we could quote the movie Inception here, because familial influence is influence within influence. While parental figures can help guide and direct purchasing decisions, the reverse is also true. My in-laws were casual Uber users until I had them install Up Hail on their phones; now they use whatever service is the cheapest. The familial tie is greater in some products than others (Coke vs Pepsi families for instance), but for Up Hail I do not think it is a significant factor.
- Social groups — this could be a decent filter, especially since it dovetails so nicely into true peer influence groups. Not all social groups are created equal, so it is important to apply critical thinking. Let’s say that I’m an University of Arizona Basketball fan (I am); let’s say I also go to some games and might consume beverages before or during the game, using Up Hail afterwards to responsibly and safely get home — those in my peer group that also are a fan of college basketball and alcoholic beverages would make for an excellent filter as the need for the product is high. I’m also in groups related to artificial intelligence, but the correlations would be much weaker, except for possibly understanding technology and thus being willing to test out a mobile app.
- Age — age initially would have been a good indicator for mobile app usage, but the line has blurred considerably. So long as a person is over 18, they are a worthwhile persona to target. Granted, Generation X might be ideal due to socioeconomic reasons of having more disposable income and prolonged exposure to technology, but baby boomer usage of mobile apps has climbed significantly over the years.
- Personality — introverted/extroverted probably isn’t a major factor on app usage, though possibly those on the agoraphobic scale would have slightly higher usage metrics due to fears of mass transit and crowds.
- Lifestyle — this is the big variable within personal factors. Sedentary vs active is a key for short distance fares where some will choose to bike/walk and some will prefer to get a ride. The same goes towards lifestyle choices surrounding saving/spending; active spenders are far more likely to spend a few dollars taking an Uber than those that count every penny.
- Motivation — this ties back into the peer influence concepts discussed in our first post and why peer influence is so important. What is the subconscious need for Up Hail? One simple measure that I can think of is the need to save money, a scarcity factor. Once peer influencers are identified, the impact of a fast query that saves money vs blindly using any one ride sharing app is ample motivation. Other motivating factors would include speed, of which executive employment might satisfy; where time is money, the app is useful.
- Perception — this is difficult to access via customer data; what would be required is some sort of survey to get a better understanding as to how an initial advertisement or recommendation was perceived. One possible way to use this on developing out buyer personas though would be to determine if multiple viewings of an ad were required in order to convert . In other words, if targeting pixels are used and it appears as though a consumer needed 3+ exposures to Up Hail before converting to an app download, then the consumer might be slightly ad blind to the brand. This is less of a persona filter than an overall brand image tweak, though.
- Learning — usage of the app at higher levels would imply learnings and acceptance. This could be used when filtering on buyer personas by sub-segmenting the group for those that appear to be the most likely to turn into brand evangelists, of which can be used later on content marketing purposes.
- Beliefs and attitudes — this data might be culled by tying app reviews to app usage; when positive experiences are noted, look for similarities among the positive reviewers to determine if any subsections of buyer personas exist. The beliefs that are the most helpful are those where the app is viewed as necessary and important, and they are going to also be the mostly likely to also positively review in other platforms for free or for some compensation related to their next ride (using a service like Intellifluence of course).
Between the initial article on data gathering for buyer personas, and this piece on how to dissect them on various consumer factors, let’s assume that you have some incredible buyer personas. The next step is to pitch influencers that best match the peers of those buyer personas and attempt to maximize your social sales. If you aren’t using Intellifluence yet, you can register via the original thread and get started within minutes. In all likelihood from building out the personas, you have a keen understanding of which channels are going to be the most appropriate for your audience.
Intellifluence
Regular Member
- Jul 11, 2017
- 334
- 59
Thanks for reaching out. I received your PM too but will respond here because I want it to be clear.
What am I paying Intellifluence?
A subscription fee, nothing more. The subscription fee is for access to the toolset and to the community that we've been slaving over building out for a year. We've put a lot of money into dev and community outreach and this is how we recoup it.
Why am I paying influencers?
You pay an influencer in cash and/or product in order to perform an activity. Think of it as Taskrabbit means Text-link-ads (now Matomy I guess)...if you want a post that sends traffic to your website, or you want your product tested pre-launch so you can be quicker about determining market fit, or you just want branding there's always going to be some sort of transaction that takes place. We don't take a percentage of what you pay influencers, so this is the least expensive method you're ever going to find. Lots of influencer agencies exist and will charge upwards of 20% per transaction -- we have none of that; if you want to engage with an influencer and are willing to provide value in exchange for a task, then that is between you and the influencer. We only get involved when one of the parties has an issue (like when an influencer is getting spammed by some affiliate offer as nebulous value when they require $1000/post OR when an influencer doesn't fulfill promise to review, etc).
How much do I pay an influencer?
Each influencer is different. We have filters in place so you can sort by expected value. Only want to give away product? You can select influencers that are willing to receive product. Is your product only worth $20? You can then filter based on that value. It is the same for cash expectations; influencers are giving guidance on what they want to see (as a minimum) to be contacted. Contacting someone that needs $1000/post because they have an audience of 4M facebook followers is fine if you're offering $1000+, but not ok if you're looking to try and give them a coupon for your Amazon sold green tea...just be honest with yourself and you'll have a lot of success.
Why am I signing up right now?
This is the most superior ROI that exists in the influencer space at the moment, and will be getting even better later on this month. All our plans are grandfathered, so if you're paying for an entry level plan today and we greatly expand the feature set of that plan and start charging double for new subscriptions, you get to keep paying your old rate. We have a lot more coming out and I intend to be running this company for several years; while many may not know me on here, I create successful businesses.
Really enjoyed the video in this post, and the advice at the end is excellent. I was a member of SEOBook 4-5 years ago, and your posts / advice there sharpened my thinking and helped me quit my corporate job and go out on my own. So thanks for that too
Looking forward to giving Intellifluence a try!
Intellifluence
Regular Member
- Jul 11, 2017
- 334
- 59
Really enjoyed the video in this post, and the advice at the end is excellent. I was a member of SEOBook 4-5 years ago, and your posts / advice there sharpened my thinking and helped me quit my corporate job and go out on my own. So thanks for that too
Looking forward to giving Intellifluence a try!
Excellent! I think you'll appreciate the link buying without link buying approach that's in here. I've had former TLA guys say what we're doing is basically an evolution of what TLA should have become.
I really miss the SEObook community; Ari started a slack group for some of us and others chat regularly on Skype -- DM me if you don't know about the slack channel and I'll try to get you on that.
Intellifluence
Regular Member
- Jul 11, 2017
- 334
- 59
72 hour bump and educational time.
Reminder: BHW50 saves you 50% off your first bill.
Now that that's out of the way, I want to explain how NOT to use Intellifluence. I didn't think I'd be needing to say this, but to the BHW member that thought it'd be a good idea to clone the Made By Google store and attempt to defraud my audience into making fake donations to the American Red Cross. Not cool; not cool at all. I did a write up on it.
Be legit and you'll have such a better outcome.
1. Build a real ecom store or a media site w/ quality posts.
2. Try to get blog posts to those money sites
3. In order to do the above, offer real value to influencers in exchange for their services (no, a link to an affiliate offer for commission is not what I mean).
It really is that easy. If you try to come into my system with a scam like the guy did over the weekend, it won't be quite so simple and comes with severe consequences. The full credit card dump and proxies he used to try to circumvent our rules are now permaburned at Stripe and Shopify is now hunting him down for wire fraud. Don't be that guy.
Reminder: BHW50 saves you 50% off your first bill.
Now that that's out of the way, I want to explain how NOT to use Intellifluence. I didn't think I'd be needing to say this, but to the BHW member that thought it'd be a good idea to clone the Made By Google store and attempt to defraud my audience into making fake donations to the American Red Cross. Not cool; not cool at all. I did a write up on it.
Be legit and you'll have such a better outcome.
1. Build a real ecom store or a media site w/ quality posts.
2. Try to get blog posts to those money sites
3. In order to do the above, offer real value to influencers in exchange for their services (no, a link to an affiliate offer for commission is not what I mean).
It really is that easy. If you try to come into my system with a scam like the guy did over the weekend, it won't be quite so simple and comes with severe consequences. The full credit card dump and proxies he used to try to circumvent our rules are now permaburned at Stripe and Shopify is now hunting him down for wire fraud. Don't be that guy.
JamaicanMoose
Supreme Member
- Dec 10, 2015
- 1,444
- 1,072
I've been using this for just over a month now. I'm very happy with the platform and the ability to connect with Influencers (or in my case, website owners) who are looking to get paid. I'm solely using this service for guest post outreach. I've been able to obtain links for $25 - $100 that would cost me $150 - $600 based on BHW marketplace rates (DA/RD).
I log in every few days and see more and more Influencers signing up. One downside is that A LOT of these website owners strictly adhere to Google's TOS (no paid d0follow links) and don't budge based on that. But if you tailor your pitch so that it's a sponsored post (still with a d0follow link), they're much more willing to accept terms /shrug.
I'm looking forward to the September technical update. Specifically, archiving of messages.
I log in every few days and see more and more Influencers signing up. One downside is that A LOT of these website owners strictly adhere to Google's TOS (no paid d0follow links) and don't budge based on that. But if you tailor your pitch so that it's a sponsored post (still with a d0follow link), they're much more willing to accept terms /shrug.
I'm looking forward to the September technical update. Specifically, archiving of messages.
Intellifluence
Regular Member
- Jul 11, 2017
- 334
- 59
Thanks for the update Jamaican! I should be able to share a behind the scenes of the system soon; still on target for late Sept launch, but we can probably highlight what's coming.
Jitesh Shah
Registered Member
- Sep 6, 2017
- 61
- 14
Interested. Give me more info.
- Status