New Domain vs Expired Domain

[Aty]

Go for a relevant expired domain. I'm sure you can find one, just have patience.

 

[issorc]

Expired. And it's not even close. The amount of money you save on SEO is sick. However, you want strong niche relevant domain with brandable name, which might be quite a problem until something suitable appears on auctions.

You can also work with non relevant domains and even those bring enough boost that they are worth it. I've been working with non relevant domains a lot as well. The benefit is still massive. Not as good as with relevant domains, but still worth the money you will save on SEO campaign overall.

Everything stated above comes from experience.

Can confirm that. Bought an non relevant domain for a site and although the site is only 3 weeks old, has 4 articles on it and no new backlinks build, I had close to 10 organic visits on long tails. I doubt that would've been possible with a fresh 3 week old domain. Initial rankings for my bigger keywords does not look that bad as well.

 

[LeanLow]

Expired. And it's not even close. The amount of money you save on SEO is sick. However, you want strong niche relevant domain with brandable name, which might be quite a problem until something suitable appears on auctions.

You can also work with non relevant domains and even those bring enough boost that they are worth it. I've been working with non relevant domains a lot as well. The benefit is still massive. Not as good as with relevant domains, but still worth the money you will save on SEO campaign overall.

Everything stated above comes from experience.

Funny, had the exact opposite experience.

 

[Nargil]

Funny, had the exact opposite experience.

Been doing it for a couple years and all fine. Same for my clients who decided to go with unrelated stuff. Maybe it's a dice roll, but in that case I had to got super lucky. How many domains have you tried it with?

 

[LeanLow]

Been doing it for a couple years and all fine. Same for my clients who decided to go with unrelated stuff. Maybe it's a dice roll, but in that case I had to got super lucky. How many domains have you tried it with?

More than a few, some had 500+ referring domains from relevant sites and were in the exact same niche or a very similar niche, didn't do that well, and the non relevant ones did very bad. Fresh domains with 0 history did best.

The 'repurposing' used to work well 2~years ago for me, but nowadays I stick with newly registered ones.

 

[InstaRank]

I am currently doing a mix, if i can find somewhat relevant old domains, i will go for it. Otherwise i go for keyword rich brand new domain. In terms of rankings i think there may be 3-4 months delay but in long run new domain would be much better as it will be more relevant to niche.