startup ecommerce

Hello everyone, I am starting a female clothing business, what are do and don't should i be careful of should i use paid ads in the beginning or grow social media organically. Every advice appreciated :)

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Any body have suggestions on what affiliate program would be best for a somewhat new e commerce site, with no juice, and very competitive market? Other problem, is the average ticket is only $30 with 15% hit??? Pushing a big rock up a hill?