social media ranking

I am trying to control the first page for a branded search and I would like to rank the social media sites, particularly Twitter and Instagram. There is a negative article from Reddit that is several years old and gets a steady flow of visitors and probably a good CTR (click through rate)...

you can use the maximum sharing of your business in social media sites like facebook, communities, forums and link building of your business to grow up.

Dear Friends how?s that whenever Google is going to make any update it does without any prior notice, intimation and whatsoever? How will it hurt to Google when it implements the updates with prior intimation? Or, Is its policy not to disclose such updates, even if it claims to be Totally...