skags

Hi guys, I'm currently running a PPC campaign for two taxis companies. One I've just added broad keywords (company A) and the other I have tried to implement skag (company B) Company A is performing much better in terms of conversion, clicks and CPC than company B although company B's CPC...

Hello! Did anyone use SKAGs (single keyword ad groups) in Black Hat Google Ads campaigns? How did they perform in your cases - did you increase your sales/ROI/EPC thanks to them? I was running GAds campaign with mediocre results (1 campaign, 1 ad group, 3 ad texts and 400+ kw) and I had ~0,13$...