Our organic and paid work used to live in separate folders and barely spoke to each other. a few months ago we changed that.
Now most ideas go on the page first. if something gets real comments or shares, it gets a closer look for paid. if it goes nowhere, we don't force it into an ad just...
Our organic and paid work used to live in separate folders and barely spoke to each other. a few months ago we changed that. now most ideas go on the page first. if something gets real comments or shares, it gets a closer look for paid. if it goes nowhere, we don't force it into an ad just...
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