lead magnets

Hi Buddies i would like to understand if there is any funnel needed to be created to ensure the lead is matured to ensure its a prospect sale ? i am trying to generate leads from sources like Organic SEO leads, PPC, meta ads, forums, banner ads and so on now since I'm diversifying the...

I've had a lead magnet (a "enter your email to download PDF guide") thing on a client's homepage for a while, and it does reasonably well. However, I wanted to add a gambling element to it, something like, "Click Here to get a free PDF guide" and RANDOMIZE it so every time it redirects to a...