kw targeting

Hi there So, i have my 'Homepage' ranking on First & second page for a couple of KWs like these for example: - healthy chicken recipes - healthy lunch idea - healthy snacks - healthy banana bread All KWs are low difficulty keywords Long Tail that are written on my homepage description and...

Trying to build a general information portal website, have done kw research but can't decide on weather to have subcategories on the site or only categories. Bc 1 of the categories is very broad, let's say Cars, and then a subcategory of that would be a local service regarding cars. But this...