gamification

I've had a lead magnet (a "enter your email to download PDF guide") thing on a client's homepage for a while, and it does reasonably well. However, I wanted to add a gambling element to it, something like, "Click Here to get a free PDF guide" and RANDOMIZE it so every time it redirects to a...

Gamification for Fun and Profit! What, you may be asking, is this new-fangled "gamification"? Before we ask that, however, we must first define the term "game". A simple definition of a game is: "A stimulating, rule bound activity." Note that I do not mention winning - games do not...