email marketing rules

  1. Bizstim

    White Hat Rules for Email Marketing

    What exactly is allowed when attempting to cold-contact someone via email? Is it completely a no-no or can I do it with a "unsibscribe" option? I've recently released a new SEO tool. It's sure to be a game-changer, and I need to get the word out, but I don't want to shoot myself in the foot...