conversion attribution modeling

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    The conversion API (Tracking) setup for the marketing channels such as facebook etc.

    What is the conversion API? Conversion API is a tool or service that allows users to convert data from one format to another. The type of conversion could be between text, image, audio, video, and more. The API provides a programmatic way to access the conversion functionality, making it easy...
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    UTM Parameters: A Complete Guide for Traffic Attribution

    Traffic attribution identifies which sources drive visitors to a web property. And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. Simple as it may...
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