capping

Capping… This word doesn’t have one singular, single meaning in the affiliate marketing business. Indeed, when media buyers read this word, their mind automatically flies to this definition: capping is the number of views a specific IP user will see your ads within a specific period e.g. if I...

As a mediabuyer you?re faced with a lot of tools when creating a campaign. Some of them you may leave by default because its impact on campaign?s performance is almost invisible; but for others you should take a special consideration. One of them is the frequency capping, whether applied to...