capi

You're running ads, leads are coming in, CRM shows one number, Meta shows another. Sound familiar? Let's break down why. Most likely it's the pixel - it lives in the user's browser, and browsers today are killing your data from every angle: AdBlock - script never loaded at all. iPhone with...

Look, this isn't some "secret hack" it’s actually a solid update Meta rolled out recently. They finally realized that setting up Conversions API was a pain in the ass for most people, so they made it stupidly simple. If you already have CAPI running, ignore this. But if you’re still relying...

Attribution is a total nightmare for most of us. You see conversions happening on Facebook, Google, or with your affiliates, but then you check the Shopify "Conversion Details" and the path is either empty or totally broken. This is especially brutal if you’re selling high-ticket items like...