budget scaling
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you bumped several ad set budgets on the same day, cpa jumped from $18 to $34, only stabilized after spacing the changes out
This one's from last month, numbers stuck with me so writing it up. you wanted to push volume hard around that time, bumped five ad sets from $50 a day to $120 all on the same day, figured doing it together would be more efficient. next day cpa jumped from the usual stable $18 range to $34...- YUNJI Agency
- Thread
- budget scaling campaign learning phase
- Replies: 4
- Forum: FaceBook
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you wanted to scale budget hard right before a sale, ended up resetting the learning phase and missing the best days
Came up during a post sale review, writing it down. Two days before a big sale, you wanted to triple the budget ahead of time to build up momentum for sale day. delivery got noticeably off the same day the budget changed, cpa nearly doubled, conversions didn't really go up, and it happened to...- YUNJI Agency
- Thread
- budget scaling campaign learning phase
- Replies: 4
- Forum: FaceBook