From what I’m seeing, consistent citations and natural brand mentions are playing a bigger role in local trust signals, sometimes even supporting rankings alongside traditional backlinks.
Curious to know , Are you seeing better local results from citations/brand mentions or still relying more...
In the early generations of SEO, website owners preferred the practice of backlinks to get brand authority. But AI-powered contextual search proved that brand mention can be also valuable just like the links. Even brand mention is actively playing a role for the ranking in AI-powered search...
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