bid cap

Had this happen earlier this week. I dropped the manual bid cap about 30% below Meta's suggested range because I wanted to bring costs down. The same day, impressions fell by more than half and spend almost stopped. CPA looked fine on paper, but only because there was barely any volume. At...

Today, we will explore a relatively rare traffic acquisition strategy in Facebook Ads—Bid Cap. Various methods for setting a Bid Cap circulate online, including: Setting it based on CPM. Setting it based on Cost per Lead. In this article, we will determine which approach is correct and examine...