advertising in 2025

In verticals such as nutra, gambling, crypto, and related niches, promotional creatives featuring public figures have long been a common practice. Recently, these materials have become noticeably less common due to updates in Facebook Ads algorithms. This article examines how...

Meta fully rolled out the Andromeda algorithm in the fall of 2025, creating new challenges for affiliate marketers and significantly reshaping the logic behind campaign execution. This article explains how the algorithm works, what has changed, and how to run Facebook campaigns effectively after...