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Zero ranking for the homepage

Discussion in 'White Hat SEO' started by natalia_geek, Jan 3, 2018.

  1. natalia_geek

    natalia_geek Newbie

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    Hi, friends.

    Have a situation here, please, assist :)

    There is a new e-commerce website (3-4 months), where everything is going ok with rankings - after adding content to categories and product pages, they start to rank for search queries. BUT the main page doesn't rank for any keyword! Not even long-tail with low search volume.

    The set of keywords for the homepage was picked based on the logic (I swear!) and the analysis of competitors.

    There is no overuse of keywords on the page, no spammy links pointing to the website.

    Worth mentioning, the main page is far from perfect with loading speed. Could it be the possible reason for complete, utter, and horrible absence of queries it could rank for?

    What could be other reasons?

    Thank you for your help, and Happy New Year! :)
     
  2. Nargil

    Nargil Jr. VIP Jr. VIP

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    Well why would it rank? If there's a different page on your website, that's more relevant for the particular keyword, then it will be shown instead of the homepage. This is what you want to be happening anyway so what's the issue here? :)
     
  3. natalia_geek

    natalia_geek Newbie

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    Thank you for your feedback! But that is not the case. There is no other page that ranks for those particular keywords. By specifying that other pages rank, I just wanted to point out that the website is crawlable, with no obvious issues :)
     
  4. Nargil

    Nargil Jr. VIP Jr. VIP

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    Well in that case, either the keywords are too hard, or the onsite seo is not good enough or you just have to be patient. :)
     
  5. don chino

    don chino Jr. VIP Jr. VIP UnGagged Attendee

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    The competition is too high, therefore your domain doesn't have enough link power to compete with them. Even if your on-page SEO is perfect, but the competition is tough you need off-page authority to the domain. Like you said, you have done competition analysis, so it should show what the difference is with other pages ranking for those keywords.