Hi, friends. Have a situation here, please, assist There is a new e-commerce website (3-4 months), where everything is going ok with rankings - after adding content to categories and product pages, they start to rank for search queries. BUT the main page doesn't rank for any keyword! Not even long-tail with low search volume. The set of keywords for the homepage was picked based on the logic (I swear!) and the analysis of competitors. There is no overuse of keywords on the page, no spammy links pointing to the website. Worth mentioning, the main page is far from perfect with loading speed. Could it be the possible reason for complete, utter, and horrible absence of queries it could rank for? What could be other reasons? Thank you for your help, and Happy New Year!