Youtube was never our friend

NirvanaWolf said:

One who adapts and diversifies will survive. It's a well known thing that you shouldn't rely on a single platform.
Creators nowadays are smart enough to build an audience on multiple platforms.

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This is exactly it. And much easier for musicians to do as well. If you work with distributor like AWAL/CD Baby you can get your music on over 100 platforms: Spotify, Apple Music, Deezer, Anghami, Saavn, and Claro Musica to name a few. Not to mention all the business licensing services they work with.

Each DSP can be promoted separately with various methods (gleam.io, GDN, Spotify Audio Ads, FB Ads, Pinterest Ads, etc.) depending on the countries the DSP is popular in.

Then on the publishing side, Songtrust can get your works registered with 45 societies that covers 226 countries and territories.

Then of course there is touring and merch sales.

Sync licensing if you are willing to grind it out and develop contacts in the entertainment industry.

Patreon and Pledge Music (though PM has been having a rough go of it lately paying out campaigns).

Facebook settled a court case a year ago that will allow for songwriters/musicians to be paid for UGC music use on Facebook/Instagram and other platforms owned by Facebook.

The point is, a successful music business is using YouTube within a much wider revenue diversification portfolio.

Other creators can diversify as well, though it might not be as comprehensive as the music industry.

It's almost futile complaining about YouTube rather than just adapting. For all of YouTube's faults they can still be leveraged successfully to build a brand. Sure, it's not as easy as it once was but in many ways that's a blessing.

The real problem with youtube right now it's that there is no real competitor.
When you have the monopoly on something you can do whatever you want and really don't give a f**k about some creator.
Adapt or die this is the only real answer in these dark times,i dont think a good competitor is coming anytime soon...
I really don't like some moves done by youtube recently but all i can really do is adapt even if most of these moves didnt damaged my channel,i don't think is normal to completely demonetized a channel (kid niche) because some
weirdo comments with a timestamp of some part of the video and try to sexualize it.
Rules are becoming stricter and stricer each years because even when a little things are happening,some "news" site or journal magnify or manipulate (most of the times both) the facts because they think they revenue are decreasing every years because of youtube,companies acts like the world is failing apart and immediatly remove their ads until youtube fix the problems and youtube have to take drastic measures.

Using YouTube for CPA works though.

Better to not crying over nothing, you need to use it for kind of churn and burn, first understand how can you match your work with them. Understand how it works, they does not make lot of money if so ? They doesn’t start to make the rules harder

I never had any luck with youtube at all, but I never tried too terribly hard