YouTube video creation!

Has anyone compared them? Which is more attractive to visitors and better suited for driving website traffic: long videos or short videos on YouTube? Which should be prioritized to bring more traffic to the website?

I would choose the short videos.

Value can’t be defined to a certain time frame. Give value and people will check the website for more. If you’re posting garbage 60 sec videos (or any length for that matter) just for traffic then you are going to be sorely disappointed.