YouTube ranks videos

LUMA_PROMO

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Have you noticed any changes in how YouTube ranks videos in search over the past year?
 
Have you noticed any changes in how YouTube ranks videos in search over the past year?
Recently, YouTube seems to prioritize watch time and retention over keywords alone. From my observation, videos that keep viewers watching for longer tend to rank higher faster, even on smaller channels
 
Recently, YouTube seems to prioritize watch time and retention over keywords alone. From my observation, videos that keep viewers watching for longer tend to rank higher faster, even on smaller channels
Thanks for sharing your thoughts, it’s always interesting to hear real experience from people who work with YouTube.
By the way, what kind of videos do you make and what niche are you in?

Thanks again for the insight ;)
 
Have you noticed any changes in how YouTube ranks videos in search over the past year?
YouTube are perfect on ranking channel but it depend on the effort of the channel owner to believe it's not prohibited content,channel growth deal with subscribers,views and likes.
 
Have you noticed any changes in how YouTube ranks videos in search over the past year?
Yeah, search feels different now. It’s not just about keywords anymore, YouTube seems a lot more focused on whether people actually click, watch, and stay, so you can rank with less perfect SEO if the video itself gives the right signals.
 
Yeah, search feels different now. It’s not just about keywords anymore, YouTube seems a lot more focused on whether people actually click, watch, and stay, so you can rank with less perfect SEO if the video itself gives the right signals.
Thanks, I really appreciate you sharing that. Makes a lot of sense and lines up with what I’ve been seeing too
 
Massive changes. Traditional keyword stuffing in tags and descriptions is practically dead. YouTube's AI now relies heavily on auto-generated transcripts and on-screen text to index context. Also, CTR and Average View Duration (AVD) are completely overriding traditional SEO if your hook doesn't keep viewers watching past the first 30 seconds, the algorithm will bury the video in search no matter how well-optimized your metadata is.
 
Definitely. Keywords in tags are almost dead now. It’s all about user behavioral signals (CTR + session duration) and search intent matching. If your video doesn’t keep people watching, no amount of old-school SEO will save your rankings.
 
recently they've been pushing longer 15-30 minute videos way more instead of just shorts, and actively penalizing low-effort automated spam. they also tweaked it so smaller channels actually get homepage impressions now as long as your viewer retention is solid.
 
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