Video optimization, and promotion on social media and participation in online community groups. This should be less expensive but requires patience and work
If you want to try Tubebuddy, their plan starts from $4 a month.
If you want to try VidIQ, their basic plan is free and paid plan starts from $7.50 a month.
These two are the market leaders in You Tube promotion these days.
You can use social media in case you don't want to spend any money, or advertise on facebook is cheaper but still you will need to work to get it done uploading youtube shorts for discoverability tiktoks
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