There are hundreds of ways to do keyword research for YouTube, but none of them are directly supported by YouTube.
Well that’s about to change. YouTube has announced that it plans to release a "search insights" tool for creators. If you read more carefully, you'll realize this is a fancy name for an actual keyword research tool. Here’s what you’ll get:
Content gap: You will see a "Content gap" label next to some keywords that YouTube suggests. This is YouTube’s way of saying, “Our viewers can’t find the information they’re looking for when they type this keyword.” So there's a "gap" where you can create "content" around the keyword. And boy, we marketers looove finding gaps.
Availability: Soon enough. YouTube said they're still testing these features, but will expand their rollout shortly.
https://www.socialmediatoday.com/ne...hts-tool-to-help-guide-your-content-e/610598/
Well that’s about to change. YouTube has announced that it plans to release a "search insights" tool for creators. If you read more carefully, you'll realize this is a fancy name for an actual keyword research tool. Here’s what you’ll get:
- Your viewers’ searches. This tab will display the keywords that people who regularly watch your content are searching for on YouTube. You'll also see the search volume for each of these keywords expressed as low/medium/high labels.
- Searches across YouTube. This is as close to a general keyword research tool as YouTube has gotten. You'll be able to type a keyword phrase and see related phrases with low/medium/high search volume.
Content gap: You will see a "Content gap" label next to some keywords that YouTube suggests. This is YouTube’s way of saying, “Our viewers can’t find the information they’re looking for when they type this keyword.” So there's a "gap" where you can create "content" around the keyword. And boy, we marketers looove finding gaps.
Availability: Soon enough. YouTube said they're still testing these features, but will expand their rollout shortly.
https://www.socialmediatoday.com/ne...hts-tool-to-help-guide-your-content-e/610598/
