1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

YouTube Generated $4 Billion In Revenue In 2014!

Discussion in 'YouTube' started by Redadski, Mar 5, 2015.

  1. Redadski

    Redadski Junior Member

    Joined:
    Oct 13, 2014
    Messages:
    107
    Likes Received:
    24
    How much did u guys do to help youtube make this amazing sum of choices?
    They get like 45% revenue of every $1 made.

    Press release:

    In 2013, YouTube took in a reported $3.5 billion in revenue. While that may seem like a massive figure, it fell short of analyst expectations. In 2014, YouTube's revenue soared even higher, but the site may be struggling to turn a profit. According to the Wall Street Journal, which cited sources familiar with YouTube's financials, the site's 2014 revenue totaled $4 billion.
    That number, which is mostly created by the advertisements YouTube attaches to its videos, shows continued growth at the Google-owned company. At the same time, the Wall Street Journal claims that YouTube's technology and content costs ultimately offset the revenue it generates. The source quoted in the report says YouTube is "roughly breaking even."
    YouTube's struggles to turn a profit are not new. Over the years, the site has undergone several initiatives in order to make itself more attractive to brands and drive more ad sales by extension. In 2012, for example, it launched the YouTube Original Channels Initiative, a $100 million project that created 100 new channels on the site. The goal was to create a crop of exciting new destinations for both consumers and advertisers, but in the end, most of the channels failed to attract enough viewers.
    Since then, under the leadership of CEO Susan Wojcicki, YouTube has focused more on its homegrown creative community through programs like Google Preferred, which looks to increase advertiser demand on top YouTube channels. Those efforts have put more money in creators' pockets, but as the Wall Street Journal explains, a focus on the YouTube community also affects the company's bottom line. The report quotes an analyst who estimates that "9% of viewers account for 85% of online video views." That makes YouTube a godsend for some brands and a nonfactor for others.
    Therefore, if YouTube is to turn a profit, it will need to diversify its audience. Many of its recent initiatives, such as its Music Key service, its deal with the NFL, and its brand new app for children, all build up YouTube's presence in key areas. Perhaps, by the time the site's 2015 revenue rolls around, these projects will help YouTube become a profitable part of the Google machine.

    I need to start a service like youtube!
     
    Last edited: Mar 5, 2015
  2. Syzpe

    Syzpe Registered Member

    Joined:
    Oct 25, 2014
    Messages:
    81
    Likes Received:
    101
    Even though they generated 4 billion in revenue they weren't profitable:

    http://www.siliconbeat.com/2015/02/26/youtube/

    You do not want to start a project like Youtube (that and you wouldn't gain any traction in that category)
     
  3. Redadski

    Redadski Junior Member

    Joined:
    Oct 13, 2014
    Messages:
    107
    Likes Received:
    24

    I guess your right and Facebook omg they are doing much better.
     
  4. wisdomkid

    wisdomkid Jr. VIP Jr. VIP

    Joined:
    Jun 20, 2011
    Messages:
    2,710
    Likes Received:
    790
    Facebook is much more profiting than Youtube. Not so many people love the ads popping up on their videos. Guess the youtube ads blocker plugin is in high demand
     
  5. King_James

    King_James Regular Member

    Joined:
    Jun 21, 2013
    Messages:
    212
    Likes Received:
    111
    Location:
    Europe
    YouTube will probably need to change something. They need to find a more effective way because yeah, most people don't love the ads and if they could, they would block them. Which already many people do.