YouTube CTR falling like a stone

Check demographics, sometimes youtube changes the way you rank in specific countries, so while views can stay relatively the same, different demos can respond differently to your content, this can translate into lower CTR.
 
There is a very easy way to block adsense on today's browsers - something like block "doubleclick" in AdBlock etc. And today more ppl become aware of the trick. Noone wants to watch those freaky ads above video.
 
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