Your Tips For Maximising Landing Page Quality Score?

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websitesareus said:
Sorry, the real name is Traffic Wholesale System by Ryan Deiss and Perry Belcher. I found it here:

Code: 
http://www.blackhatworld.com/blackhat-seo/member-downloads/16417-get-wholesaletrafficsystem-1997-a.html
Click to expand...


AH great, much appreciated!
 
websitesareus said:
Sorry, the real name is Traffic Wholesale System by Ryan Deiss and Perry Belcher. I found it here:

Code: 
http://www.blackhatworld.com/blackhat-seo/member-downloads/16417-get-wholesaletrafficsystem-1997-a.html
Click to expand...


Do you think the information is valid and uptodate in 2010?
 
muchacho said:
Do you think the information is valid and uptodate in 2010?
Click to expand...

True, It has been 2 years since it was released, I'm sure a lot has changed, but with that being said, I'm sure we'll get a few good pointers from it!
 
Well I started to listen to it .. CD1 seems to be very much a case of "look at us we're spending millions on PPC and we earn this much"...

Not yet started CD2 yet, but I hope it's better than CD1!
 
muchacho said:
Well I started to listen to it .. CD1 seems to be very much a case of "look at us we're spending millions on PPC and we earn this much"...

Not yet started CD2 yet, but I hope it's better than CD1!
Click to expand...
I hate when, instead of getting to the core of the system, they blabber on about how successful the system is :cool:. But Perry Belcher stuff is useful, generally, so I guess I'll bear it :).
 
Here's my secret for getting lots of 10's on adwords.

Enjoy :)

Code: 
<?php

	if (isset ($_GET['keyword']))
	{
		$key = str_replace('-', ' ', $_GET['keyword']);
	}
		else
	{
		$key = 'Default Keyword';
	}

?>

Then anywhere you want the new keyword have
Code: 
<?php echo $key ?>

Quite self explanatory, with this and a GOOD ctr, say 10-30% plus you can get 10/10 easy. Funnily enough ive never seen 8 or 9, always 7... then 10.

Then if your ad is targeting the keyword "blue widgets" (whys that alwyas the example? lol)
Put Blue Widgets
Whatever you want
Blah blah
Target url: www.yourDomain.com/index.php?keyword=blue-widgets

Then blue widgets will appear wherever you place the above php code in your site to make it more relevant, i suggest only using it with [exact match] but play around. Google are happy with it.

Make sure your index (or whatever page) is renamed to .php or create a htaccess rewriteRule

:D
 
Last edited:
kimkils said:
Here's my secret for getting lots of 10's on adwords.

Enjoy :)

Code: 
<?php

    if (isset ($_GET['keyword']))
    {
        $key = str_replace('-', ' ', $_GET['keyword']);
    }
        else
    {
        $key = 'Default Keyword';
    }

?>
Then anywhere you want the new keyword have
Code: 
<?php echo $key ?>
Quite self explanatory, with this and a GOOD ctr, say 10-30% plus you can get 10/10 easy. Funnily enough ive never seen 8 or 9, always 7... then 10.

Then if your ad is targeting the keyword "blue widgets" (whys that alwyas the example? lol)
Put Blue Widgets
Whatever you want
Blah blah
Target url: www.yourDomain.com/index.php?keyword=blue-widgets

Then blue widgets will appear wherever you place the above php code in your site to make it more relevant, i suggest only using it with [exact match] but play around. Google are happy with it.

Make sure your index (or whatever page) is renamed to .php or create a htaccess rewriteRule

:D
Click to expand...


I've seen this used before but surely there are times when you're bidding on keywords that wouldn't make sense to have that keyword/phrase as a page title?
 
muchacho said:
I've seen this used before but surely there are times when you're bidding on keywords that wouldn't make sense to have that keyword/phrase as a page title?
Click to expand...


such as.....

I can't think of a keyword I couldn't fit into a title.
 
MarketerMac said:
such as.....

I can't think of a keyword I couldn't fit into a title.
Click to expand...


You say fitting into a title - but would you have that Keyword/keyphrase as 100% of the title or have additional words to?

Say you are bidding on competitor company names (ones that Google allow) and they click through to your website... your title is {keyword} so what happens? Your competitor's company name is displayed at the top of the page.

The way around this of course would be to have different landing pages for different Campaigns/Adgroups so it would be easier to keep the keyword title on theme.

I'm sure you know where I'm coming from?
 
kimkils said:
Here's my secret for getting lots of 10's on adwords.

Enjoy

Code: 
<?php

    if (isset ($_GET['keyword']))
    {
        $key = str_replace('-', ' ', $_GET['keyword']);
    }
        else
    {
        $key = 'Default Keyword';
    }

?>
Then anywhere you want the new keyword have
Code: 
<?php echo $key ?>
Quite self explanatory, with this and a GOOD ctr, say 10-30% plus you can get 10/10 easy. Funnily enough ive never seen 8 or 9, always 7... then 10.

Then if your ad is targeting the keyword "blue widgets" (whys that alwyas the example? lol)
Put Blue Widgets
Whatever you want
Blah blah
Target url: Domain.com/index.php?keyword=blue-widgets

Then blue widgets will appear wherever you place the above php code in your site to make it more relevant, i suggest only using it with [exact match] but play around. Google are happy with it.

Make sure your index (or whatever page) is renamed to .php or create a htaccess rewriteRule
Click to expand...


Hay Kimkils,
So I was wondering if you have an example of this cause I'm a little confused how to apply this. Do I place the php code in the header and then in the body apply the php echo key code. I tested it and it doesn't work for me. Just one other thing I'm using squarespace and wondering if that might be causing a problem. Any help would be appreciated cause at this moment my quality score is at a whopping 4. I know its sad but I just started jumping into this adwords stuff.
 
I'll be testing out some of these suggestions soon on my campaign, I'll let you guys know how the quality score improves (right now its on auto and has a 3, yikes).
 
I will share my experience ...
Despite getting good sales for my keyword , My quality score dropped from 8 in the begining to 2 even 1 sometimes in a couple of days.

(a)i changed my domain name to a new name.
(b)My site had all the 5-6 keywords which i was targetting.

For each keyword make a new page , with keyword in the url.
All the images ALT tags must have your keyword.
In body the text dont do keyword stuffing as this might affect your sales pitch and doesnt look nice.
but use it in h1 , h2.In a nutshell do a proper Onsite seo for this page , as if it is only targetting this keyword.

With more and more people doing the same thing, I think google is resisting to 4-5 page website.
Create a subdomain and start a blog/Autoblog , add 10-20 pages. it could even get your other pages ranked.
PS:dont make spammy pages.becuase people might come to your autoblogs.
So you could make revenue out of these people also.

Now this might do the trick which i am doing right now.
If you have a domain , relevent to your keyword , and which is old.
Create a new page on this domain , you can scrap off the navigation for this page so user stays on your landing page, Since it is a old domain about 1 year old , and decent reputation in the eyes of google , i am sure you will have decent rankings...club both methods and experiment....You will definitely have good quality score and Low CPCs in long run and your account also wont get banned.

In one campign , create a single sub campaign for each keyword with broad , exact phrase.

Hope this might help you
Hit thanks if you find this helpful.
 
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basically what nixnash has said - use the <?php echo $key ?> where alt tags go, in title (along with other text if you want) and in the body (dont spam, keep it < 5% ish?) and perhaps in the footer, just a few occurances of the keyword do wonders for your QS, ive only ever used it with [exact match] though
 
This might help also:

http://lmgtfy.com/?q=how+to+improve+landing+page+quality+score

Cheers! - "Wiz"
 
I manage a pretty hefty campaign on Adwords and compete with over 500 advertisers in my category so I can tell you a few strategies missing from this thread that will help.

First, don't try and compete for the top positions right off the bat. You want to win the battle at the bottom and then slowly move up. The reason this is important is because if you can't stay in the game you can't win it and blowing your budget because your ad is at the top getting lots of clicks and no coversions will cost you utlimately. Surprisingly, this requires a lot of patience. Often, it's too easy to push your ad's rank upward because you think your landing page is great or that you can do better.

Second, and this is something huge but many marketers don't understand, if your Adwords account is relatively young (less than 6 months) you have to focus on Ad coverage. This means you want your ad appearing as often as possible, but it won't happen in the top spots because Google will never give a new account that much traffic so to increase your ad coverage you lower your ads between spots 5 & 7 (and again, focus on winning the battle at the bottom).

Additionally, you need lots of keywords in your account. I'm talking like thousands of keywords. Too often, people don't have enough keywords and they can't understand why they aren't getting enough traffic OR the traffic they're getting is too expensive.

Third, concentrate on your ad writing. Roughly 65% of your Quality Score is based on the CTR (click through rate) and you improve your CTR with better ad copy. You can quickly turn a poor Quality Score into a good one by improving your CTR.

And finally, you should capitalize on the points made earlier in the thread about the php code and echoing keywords throughout your page. Don't worry about having the same landing page for 50 different keywords because duplicate content is a myth. I have 5000 keywords with each one having the same exact landing page and I'm not penalized by Google. Most of my Quality Scores are 6 & 7 with a few 10's.

These points help you on the macro level, which you can't get to the micro level until you've built this foundation.
 
kimkils said:
Here's my secret for getting lots of 10's on adwords.

Enjoy :)

Code: 
<?php

    if (isset ($_GET['keyword']))
    {
        $key = str_replace('-', ' ', $_GET['keyword']);
    }
        else
    {
        $key = 'Default Keyword';
    }

?>

:D
Click to expand...


Could you elaborate on this. I get the technical side of the suggestion however I cant have different target urls in the same adgroup which in turn means I would have to create an adgroup for each different keyword. Then I could have just made a different landing page from the start.

Am I missing something?
 
I solved the above problem while I was installing prosper202. Thanks for the tip.
 
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