Your thoughts?

I'm planning a semi broad site.. Though I wish to earn some revenue through adsense, I would like this to be a site that viewers would like to frequent. What I'm wondering is whether it would be best to come up with a clever site name and leave it at that, or go with a domain titled after one of my keywords? Obviously the latter will have a bit of an advantage, but so will the first. I don't know about you but if I see a site titled after an annoying long tail keyword, I probably won't visit it or remember it, but maybe that's just me. What do you think?

Anyone?

The only time keyword domains would make a significant difference is in a competitive niche in my opinion where it allows faster and easier ranking. But with what you're trying to do it's a much better idea to have a memorable domain.

They're too completely different strategies, each with their own pros and cons.

Short domain: easily brandable and memorable, will stand out in the surfer's mind, and therefore maybe get more bookmarkers and return visits (if your content is good).

Long domain: you'll rank more easily for your target keyphrase, possibly at the expense of click throughs on other keyphrases because your site looks a bit spammy in the serps.

Basically if you're looking to build an "authority" site, use the short, catchy domain and build your own little brand. You'll be getting traffic from a large range of keyphrases - no single keyphrase matters that much. If you're building (micro)niche sites, use the keyword domain so you can get an instant leg up for that keyphrase at least.

You should definitely go for a keyword domain.. it will help you rank better and much faster, which is very important.

short domain, so that it will stick in a visitor's mind.
it's better targeted than long tail keywords imho.
people already want what they remember, but you gotta
weed out key word tire- kickers to get those rankings.
you want interested buyers-get those, and rankings shouldn't matter much
when you connect with interested buying people.

I think You should definitely go for a keyword domain.