I have a question about positioning your own brand in Instagram’s search engine.
Let’s say my brand is called Big Hats, just an example
I’ve noticed that when I search for the phrase big hats on IG, the results usually contain accounts whose username or name include that phrase (for example, username = @bighatsonline or name = Big Hats Community).
Are there any SEO experts here who can share their thoughts on this?
Is it worth optimizing your ecommerce brand to be more visible in Instagram search?
Logically, it seems that the name field should include the main keyword you want to be found for — like:
BigHatsBrand | Big Hats For Everyone
Also, do image descriptions (or meta descriptions for images) matter in this context? Are captions important for targeting specific keywords?
Please don’t reply by copying content from AI — I’m looking for insights from experts
Thanks!
Let’s say my brand is called Big Hats, just an example
I’ve noticed that when I search for the phrase big hats on IG, the results usually contain accounts whose username or name include that phrase (for example, username = @bighatsonline or name = Big Hats Community).
Are there any SEO experts here who can share their thoughts on this?
Is it worth optimizing your ecommerce brand to be more visible in Instagram search?
Logically, it seems that the name field should include the main keyword you want to be found for — like:
BigHatsBrand | Big Hats For Everyone
Also, do image descriptions (or meta descriptions for images) matter in this context? Are captions important for targeting specific keywords?
Please don’t reply by copying content from AI — I’m looking for insights from experts
Thanks!