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Your guide for writing content that ranks and converts

Discussion in 'White Hat SEO' started by TyphoonAgency, Apr 21, 2016.

  1. TyphoonAgency

    TyphoonAgency Regular Member

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    Once you get pass the SEO factors, meta descriptions, and keywords, you realize a website is nothing more than a collection of content people find valuable enough to read. It's not enough to type out a block of text and expect for it to convert into sales or draw visitors back time after time.

    Today I am going to share with you several tricks of the trade that will help you energize your content, lower your bounce rates, and keep readers coming back. If you're tired of haplessly writing tons of content and getting nowhere, read further...

    You Must Choose Topics People Want To Share

    Ever heard of dark traffic? In the marketing world we call dark traffic any traffic that cannot be 100% traced back to its referrer. It's an important piece of your online business. Each time some visitor thinks your article is awesome and shares the link with a friend, they create dark traffic.

    So that's traffic you aren't paying for over and over. Your one-time action is paying off by landing new visitors. In the offline world you would call that word to mouth marketing. To do this we want content that people feel the need to read, content that excites, and content that displays authority in your niche.

    [​IMG]

    In the above situation we have assumed people ask a lot of questions and want them answered on Yahoo and Quora. So we reversed questions and turned them into answers. It's important to choose question with the highest amount of activity, that way we can be sure it's a popular question.

    So for example if someone asked frequently "How do I write good content?" you could make a guide outlining the ways they could. Put words into the reader's mouth. Have them feel as if they stumbled onto a treasure chest of answers.

    [​IMG]

    You can also use a forum search engine called Boardreader to find varying topics that would fit nicely into your niche. Make sure you select English or your websites targeted language. A simple search will yield thousands of results you can sift through for ideas.

    If people will take the time to sign up to the forum and post a question, they will most definitely take the time to read your content if it holds the answers to their issues on your website. Always look for people exerting effort to seek answers, that's where your die hard readers will come from.

    Structure Your Content Perfectly Every Single Time

    No one is going to read a huge block of text no matter what knowledge may be inside of it. Attention spans in the 21[SUP]st[/SUP] century are very low. That's why when you target millennials you use crazy cat videos. Actually, this guide could use more kitties doing stupid stuff, so here you go.

    [​IMG]

    See what I did there? I gave you a break from the mundane task of learning to write better content by injecting a picture of a kitten that most likely was born to a mommy kitty who smoked crack. So no big text walls, boring copy using the same old buzzwords, and definitely include images.

    Now that you know what not to do, let's focus on what you should be doing. What better way than to structure your content than to choose the pattern people are paying money for? In the example below we use Lynda.com - a popular course marketplace to determine our layout.

    [​IMG]

    All you need to do is search for courses in your niche that a large base of people paid money to attend, and get the basic layout for your otherwise free content. The idea is if people are willing to pay money to learn, then they most definitely will opt-in or become loyal readers of your website.

    If you have any trouble finding a course that fits what you want for your website on Lynda, you can always try searching its competitor site Udemy.com. Both of those knowledge marketplaces make structuring your content a breeze.

    Research Your Content Vigorously And Write With Purpose

    No one wants to read content from authors that have little to no passion for what they are writing about. Imagine if J. R. R. Tolkien didn't want to actually write about The Lord Of The Rings. Do you think it would have radiated the same creativity and seduced readers for generations?

    If your niche is completely boring to you then perhaps you should hire someone who feels passion for it. Do this by examining competitor websites and see if they have any guest bloggers working for them. With google search type in footprints like "write for us".

    [​IMG]

    You can persuade their writers to work for you by various means like offering 1 do-follow backlink or compensating them with cash like you would any freelancer. It may cost more, but surely a Mechanic could write about a car better than someone with no car experience.

    If you still find yourself writing content or need to bone up on the niche you are in, there is a process for properly gathering accurate data for an article. You need to familiarize yourself with the below process and get set up for writing a lot of content, comfortably.

    > Two monitors will help you process data faster. On one have pages you're researching and on another MS Word. If you cannot afford 2 monitors. Upgrade to Windows 10 and create more virtual desktops.

    > Avoid imitating competitor's articles. Your readers deserve a unique experience. Even if the outcome is the same, make the experience unique. Only extract ideas and critical data from competitor articles.

    > When you want to gather facts you can use a search database of facts called Statistic Brain. It contains facts for a variety of industries and situations.

    The more sources you include within your content the more authoritative it becomes. When you gather facts from various websites, you run less risk of creating duplicate content. So always keep diversity in mind as you research your content.

    Make Sure Your Content Is SEO Optimized With These Steps

    So far in this guide I have shown you how to make content reader friendly and profitable. Of course a winning touch to that would be for search engines to like your content. Multiple people on this forum have found our free and simple SEO audit tool to help them analyze keyword consistency and other on-page optimization factors.

    [​IMG]

    There's several goals for making content SEO friendly. Firstly, you will want to make sure all of your titles contain one of your main keywords. All keywords should preferably be placed towards the beginning of a title since Google tends to value those words first.

    Your titles should be wrapped in <H1> Title </H1> tags. Some WordPress themes automatically do this or have default settings. Don't duplicate this process twice. A lot of noob blog post you will see two titles. If your theme is capable of handling auto titles, then let it be so.

    TIP: There's a myth that bolding keywords somehow gives you a ranking edge. By examining websites that follow this practice and those who do not on equal footing, we denounce such claims.

    Next make sure you don't practice keyword stuffing. Relative word strings are more important for Googles Hummingbird algorithm. Latent Semantic Indexing (LSI) gives search engines the ability to discard meaningless words and focus on the true nature of an article.

    With this in mind if you were writing about bottled water then you might want to include osmosis and other processes bottled water goes through for purity. That will help Google sort your websites content better and value it more.

    [​IMG]

    Type your main keywords into Google search and at the bottom of the page you will see related search terms listed. This is an easy way to make a list of relative words according to your original keywords. Including these within your content can help your rankings and create new long tail opportunities.

    Lastly, give your content an SEO boost by including reference links to authoritative websites. Conservatively include outbound links to factual sources. This helps legitimize your content to readers and further relates your article to the niche you are in.

    Note: Do not stuff your main keyword in every single element of an article. Use related terms and industry words to mix it up. That way you do not over optimize a page for a single keyword.

    A Few Things To Keep In Mind As You Proceed To Take Action

    Write your content for people and conversions, but always toss in some optimization tactics that will help you stand up against your competitors. Longer content ranks better. Is that because it's longer or because longer content naturally contains more effort placed in it? You be the judge.

    Finally, if you feel that people aren't reading your content, maybe that's because the content is too diced up and hard to read for your targeted viewers. Use a free readability score tool to analyze how difficult your vocabulary is for the average reader or a viewer whose first language isn't yours.

    With a little practice and the write set up you will be able to write great content for your websites that search engines want to rank and readers feel compelled to opt-in and come back for more value. If you have questions or comments post below and let's get the conversation started!
     
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    Last edited: Apr 21, 2016
  2. THUNDERELVI

    THUNDERELVI Elite Member

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    If you add your exact keywords everywhere like you suggest here, you will be over-optimized at the blink of an eye. That's definitely some bad advice!
     
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  3. TyphoonAgency

    TyphoonAgency Regular Member

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    Exact keywords everywhere was suggested? No. Find related LSI phrases for your content and do not keyword stuff as suggested in the guide. Sure include a keyword for your images but mix up the words you use in the descriptions and alt tags per the page you're targeting.
     
  4. NGram

    NGram Newbie

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    One thing I might want to add, is when some people read articles whether its something that they click with intent or happen to come across from a neighbor page you can induce psychological keywords that will give more intent to read the source
    Eg
    This is what _____ did today
    Or
    This is what ______ did today and you wont believe it
     
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  5. THUNDERELVI

    THUNDERELVI Elite Member

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    1. Exact keyword in the title (this I absolutely agree though in most cases)
    2. Exact keyword in H1 tag - because H1 tag is the same as title tag in most themes and what you recommend
    3. Exact keyword in URL - 99% of people leave the slug according to the title
    4. Exact keyword in alt tag
    5. Exact keyword in image filename

    I'm just saying that in most scenarios just the first 3 points would get you over-optimized, let alone if you further add your keywords in the alt tags. And I'm not even going in the content area, where the risk gets higher if you repeat your exact keyword a few more times and you don't have a lot of words to bring down the percentages.
     
  6. TyphoonAgency

    TyphoonAgency Regular Member

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    It's true you would want to mix up the phrases and not just jot down one string of text for everything. I'm not advocating for people to take a keyword like "buy coffee" and stuff it in every thinkable element. Mix it up with related words. I'll insert a reminder in the guide not to use the same phrase over and over, maybe that's not evident to some or not clear.
     
    Last edited: Apr 21, 2016
  7. kittykut

    kittykut Jr. VIP Jr. VIP

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    thank you for this! concepts that people overlook often.
     
  8. artemis42

    artemis42 Regular Member

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    Gonna bookmark this as I am starting my own website soon. This will be the guide I read before anything else when I reach the SEO point. Cheers for helping out a newb.
     
  9. collegeguys4

    collegeguys4 Junior Member

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    Thanks for this post. I have a wordpress related question. I wrote a short post today and posted it on a subreddit. I got almost 300 page views in one day which was huge for me as I am new to this.

    I was checking my analytics and almost every visitor bounced after reading that post.

    How can you control related content shown at the end of the post to keep
    them on your site? Are there any better ways to reduce bounce rate?
     
  10. SEO FOX

    SEO FOX Jr. VIP Jr. VIP

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    Nice guide mate, Thanks
     
  11. abhi007

    abhi007 Jr. VIP Jr. VIP

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    A thorough guide for sure but do make sure to rectify that exact keyword thingy please.
     
  12. brocklessnar

    brocklessnar Newbie

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    Great post buddy
     
  13. The Profit Bird

    The Profit Bird Jr. VIP Jr. VIP

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    Very useful matter..(Y)
     
  14. Furious Man

    Furious Man Jr. VIP Jr. VIP

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    woow great share mate
     
  15. TyphoonAgency

    TyphoonAgency Regular Member

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    How long was the actual article? Reddit traffic has very low attention spans. If they made it through the entire article then I would focus on exit intent pop ups that will entice them to opt-in. Start building your email list immediately. Essentially it's free recurring traffic. A more invasive option is installing a WordPress plugin to stop them from backing out of your site immediately.

    Install a heat map and see where they give up. In that spot of the article put an attention getter like a video.

    Thank you Abhi007. It has been rectified in bold and color. :)
     
  16. The Curator

    The Curator Jr. VIP Jr. VIP

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    That's not true, SEO Pressor looks for over-optimization, and those three by themselves NEVER tripped the over optimized warning. Even bolding your keyword on page doesn't produce this...
     
  17. Got2Know

    Got2Know Registered Member

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    I really enjoyed the post. Great info... Thanks TyphoonAgency!!
     
  18. Hubba

    Hubba Regular Member

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    The LGBT-Crack community took offense to your disparaging comment about the kitten's mother. Other than that, nice write up!
     
  19. iTheExpert

    iTheExpert BANNED BANNED

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    I am surprised that nobody ever mentioned YMYL - Your Money or Your Life concept....
     
  20. blackbeans

    blackbeans Jr. VIP Jr. VIP

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    I really like this guy.

    If I may add something, one of my best for writing highly social content is to break up the content in the form of questions.

    I don't care what niche you are in.

    They can always be broken down into three or four central questions.

    The great thing about this technique is that they provide natural "breakpoints" for sharing your content on platforms like Twitter, Google plus and Facebook groups.