Once you get pass the SEO factors, meta descriptions, and keywords, you realize a website is nothing more than a collection of content people find valuable enough to read. It's not enough to type out a block of text and expect for it to convert into sales or draw visitors back time after time. Today I am going to share with you several tricks of the trade that will help you energize your content, lower your bounce rates, and keep readers coming back. If you're tired of haplessly writing tons of content and getting nowhere, read further... You Must Choose Topics People Want To Share Ever heard of dark traffic? In the marketing world we call dark traffic any traffic that cannot be 100% traced back to its referrer. It's an important piece of your online business. Each time some visitor thinks your article is awesome and shares the link with a friend, they create dark traffic. So that's traffic you aren't paying for over and over. Your one-time action is paying off by landing new visitors. In the offline world you would call that word to mouth marketing. To do this we want content that people feel the need to read, content that excites, and content that displays authority in your niche. In the above situation we have assumed people ask a lot of questions and want them answered on Yahoo and Quora. So we reversed questions and turned them into answers. It's important to choose question with the highest amount of activity, that way we can be sure it's a popular question. So for example if someone asked frequently "How do I write good content?" you could make a guide outlining the ways they could. Put words into the reader's mouth. Have them feel as if they stumbled onto a treasure chest of answers. You can also use a forum search engine called Boardreader to find varying topics that would fit nicely into your niche. Make sure you select English or your websites targeted language. A simple search will yield thousands of results you can sift through for ideas. If people will take the time to sign up to the forum and post a question, they will most definitely take the time to read your content if it holds the answers to their issues on your website. Always look for people exerting effort to seek answers, that's where your die hard readers will come from. Structure Your Content Perfectly Every Single Time No one is going to read a huge block of text no matter what knowledge may be inside of it. Attention spans in the 21[SUP]st[/SUP] century are very low. That's why when you target millennials you use crazy cat videos. Actually, this guide could use more kitties doing stupid stuff, so here you go. See what I did there? I gave you a break from the mundane task of learning to write better content by injecting a picture of a kitten that most likely was born to a mommy kitty who smoked crack. So no big text walls, boring copy using the same old buzzwords, and definitely include images. Now that you know what not to do, let's focus on what you should be doing. What better way than to structure your content than to choose the pattern people are paying money for? In the example below we use Lynda.com - a popular course marketplace to determine our layout. All you need to do is search for courses in your niche that a large base of people paid money to attend, and get the basic layout for your otherwise free content. The idea is if people are willing to pay money to learn, then they most definitely will opt-in or become loyal readers of your website. If you have any trouble finding a course that fits what you want for your website on Lynda, you can always try searching its competitor site Udemy.com. Both of those knowledge marketplaces make structuring your content a breeze. Research Your Content Vigorously And Write With Purpose No one wants to read content from authors that have little to no passion for what they are writing about. Imagine if J. R. R. Tolkien didn't want to actually write about The Lord Of The Rings. Do you think it would have radiated the same creativity and seduced readers for generations? If your niche is completely boring to you then perhaps you should hire someone who feels passion for it. Do this by examining competitor websites and see if they have any guest bloggers working for them. With google search type in footprints like "write for us". You can persuade their writers to work for you by various means like offering 1 do-follow backlink or compensating them with cash like you would any freelancer. It may cost more, but surely a Mechanic could write about a car better than someone with no car experience. If you still find yourself writing content or need to bone up on the niche you are in, there is a process for properly gathering accurate data for an article. You need to familiarize yourself with the below process and get set up for writing a lot of content, comfortably. > Two monitors will help you process data faster. On one have pages you're researching and on another MS Word. If you cannot afford 2 monitors. Upgrade to Windows 10 and create more virtual desktops. > Avoid imitating competitor's articles. Your readers deserve a unique experience. Even if the outcome is the same, make the experience unique. Only extract ideas and critical data from competitor articles. > When you want to gather facts you can use a search database of facts called Statistic Brain. It contains facts for a variety of industries and situations. The more sources you include within your content the more authoritative it becomes. When you gather facts from various websites, you run less risk of creating duplicate content. So always keep diversity in mind as you research your content. Make Sure Your Content Is SEO Optimized With These Steps So far in this guide I have shown you how to make content reader friendly and profitable. Of course a winning touch to that would be for search engines to like your content. Multiple people on this forum have found our free and simple SEO audit tool to help them analyze keyword consistency and other on-page optimization factors. There's several goals for making content SEO friendly. Firstly, you will want to make sure all of your titles contain one of your main keywords. All keywords should preferably be placed towards the beginning of a title since Google tends to value those words first. Your titles should be wrapped in <H1> Title </H1> tags. Some WordPress themes automatically do this or have default settings. Don't duplicate this process twice. A lot of noob blog post you will see two titles. If your theme is capable of handling auto titles, then let it be so. TIP: There's a myth that bolding keywords somehow gives you a ranking edge. By examining websites that follow this practice and those who do not on equal footing, we denounce such claims. Next make sure you don't practice keyword stuffing. Relative word strings are more important for Googles Hummingbird algorithm. Latent Semantic Indexing (LSI) gives search engines the ability to discard meaningless words and focus on the true nature of an article. With this in mind if you were writing about bottled water then you might want to include osmosis and other processes bottled water goes through for purity. That will help Google sort your websites content better and value it more. Type your main keywords into Google search and at the bottom of the page you will see related search terms listed. This is an easy way to make a list of relative words according to your original keywords. Including these within your content can help your rankings and create new long tail opportunities. Lastly, give your content an SEO boost by including reference links to authoritative websites. Conservatively include outbound links to factual sources. This helps legitimize your content to readers and further relates your article to the niche you are in. Note: Do not stuff your main keyword in every single element of an article. Use related terms and industry words to mix it up. That way you do not over optimize a page for a single keyword. A Few Things To Keep In Mind As You Proceed To Take Action Write your content for people and conversions, but always toss in some optimization tactics that will help you stand up against your competitors. Longer content ranks better. Is that because it's longer or because longer content naturally contains more effort placed in it? You be the judge. Finally, if you feel that people aren't reading your content, maybe that's because the content is too diced up and hard to read for your targeted viewers. Use a free readability score tool to analyze how difficult your vocabulary is for the average reader or a viewer whose first language isn't yours. With a little practice and the write set up you will be able to write great content for your websites that search engines want to rank and readers feel compelled to opt-in and come back for more value. If you have questions or comments post below and let's get the conversation started!