This sounds eerily similar to a deal I'm working out at the moment.. She wasn't a hairdresser, but she wants to sell a beauty product online.
Numbers we kicked around were ~$1500 for the online store + email marketing campaign setup (opt-in forms, autoresponder, etc). Ongoing SEO starting at about $750/mo. Website setup + first month SEO retainer (as setup cost) to get started.
2 hours with my designer (~$100), 5-6 hrs with my dev (~$200), and a few hours of onsite SEO setup (which I'll do myself.. I actually like doing the SEO work). Ongoing SEO maintenance I'll handle in <2hrs/mo - with maybe $100-150 spent on outsourcing link building/writing (probably less, competition looks weak).
Extra cash: hosting + aweber affiliate commission, free lunch for referring her to my copywriter
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