stickupkid
Registered Member
- Aug 8, 2017
- 56
- 8
So, you pushing your own e-commerce product and have a database full of customers. OR you are pushing casino offers via FB and you received a LLA from Casino X.
You uploaded the database, created a similar target group (between 1% and 10%, doesn't matter) and your potential audience in Geo X shows a nice 1.5 million people.
BUT there is a slight problem, you need new angles / idea's / ads to attract that audience very specific! Where do you get your idea's from....
Exactly, start playing with the variables FB is offering you!!!
For example;
- start playing with age; if I select only 45 + you see the potential audience is decreasing from 1.5 million to, let's say, 800.000
- start playing with interest; I add interest "Britney Spears" and I see my audience decreasing from 800.000 to, let's say, 100.000
So now I got a potential casino audience of 45+ who are most likely interested in Britney Spears. Here ya got a new way of segmentation within the LLA audience, resulting in a marvelous Britney-Spears-is-addicted-to-Casino-X angle.
Besides that you are able to get to know your audience way and way better! Especially for e-commerce people this could be very interesting on the look term.
Imagine what niches/angles you can create to increase ROI big time. Go go go!
You uploaded the database, created a similar target group (between 1% and 10%, doesn't matter) and your potential audience in Geo X shows a nice 1.5 million people.
BUT there is a slight problem, you need new angles / idea's / ads to attract that audience very specific! Where do you get your idea's from....
Exactly, start playing with the variables FB is offering you!!!
For example;
- start playing with age; if I select only 45 + you see the potential audience is decreasing from 1.5 million to, let's say, 800.000
- start playing with interest; I add interest "Britney Spears" and I see my audience decreasing from 800.000 to, let's say, 100.000
So now I got a potential casino audience of 45+ who are most likely interested in Britney Spears. Here ya got a new way of segmentation within the LLA audience, resulting in a marvelous Britney-Spears-is-addicted-to-Casino-X angle.
Besides that you are able to get to know your audience way and way better! Especially for e-commerce people this could be very interesting on the look term.
Imagine what niches/angles you can create to increase ROI big time. Go go go!
