What was your biggest mistake in local with the web? So cringe worthy now, it actually is humorous or terrifying? I had some buyer's remorse from just handing money each month to a web designer and getting 2 exciting blog entries for $500. So I told them to stop this time last year. Doing NOTHING gave me more calls! At least till some Halloween algo or so came. So I found fiver ordered some crazy map citations and screwed myself further. I believe I went from a pitiful 60 plus organic traffic to zero in about 45 days. I then got a "local seo" expert from WF who really did nothing but find a way to invoice me. So I had to repair the citations from years back. Then from the fiverr magic. Just then the 7 pack comes and goes. And has been raptured finally. My biggest competitors in organic are BBB, Yelp, Superpages, Thomas.Net & Blue Book. So starting over slowly.