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Just in: Facebook analytics is going away
For years, marketers have used Facebook Analytics to analyze audiences, funnels, and more. Starting on 30 June this year, that will no longer be possible.
The change https://www.facebook.com/business/help/966883707418907 in a blog post from Facebook yesterday. If you want access to the data that’s currently available, you’ll need to export it to your desktop before the end of June.
What it means: If you’re currently using Facebook Analytics to break down your funnel or research for campaigns, you’ll have to find an alternative by the early summer.
As Facebook notes in their post, there are other places where you can find statistics about your audience, like Business Suite and Ads Manager.
For years, marketers have used Facebook Analytics to analyze audiences, funnels, and more. Starting on 30 June this year, that will no longer be possible.
The change https://www.facebook.com/business/help/966883707418907 in a blog post from Facebook yesterday. If you want access to the data that’s currently available, you’ll need to export it to your desktop before the end of June.
What it means: If you’re currently using Facebook Analytics to break down your funnel or research for campaigns, you’ll have to find an alternative by the early summer.
As Facebook notes in their post, there are other places where you can find statistics about your audience, like Business Suite and Ads Manager.