Yahoo & Bing (MSN) in 2025: Do They Still Matter?

I’m curious about the current role of Yahoo and Bing (MSN) in 2025. While Google gets most of the attention, these platforms still have users, and I’d like to hear how others view them today.

Do you still see meaningful traffic from Yahoo or Bing?

Are there specific use cases where they perform better than Google?

Any general observations about how they’ve changed over time?

This is for general discussion and learning only no services, tools, or promotions.

Bing/Yahoo provide low-volume but often higher-converting, less competitive desktop traffic in specific niches like B2B software, finance, and older demographics, making them a worthwhile secondary channel. Their real value is in Microsoft's native ads within the Windows/Office ecosystem, which can be highly effective for tech and SaaS products.

Lately my clients see more traffic from bing, at times MSN. Msn in fact is a good authority site as they cater to attentive audience so see if you can get their backlink/run ads there target video ads on Msn. Also optimise for bing even if quantity is smaller it’s quality traffic. So in my opinion both bing and Msn yet matter

Ads could work when seen from another angle. It makes sense Bing has more eldery users for example. Not every human in this world knows what Google is