Yahoo ads?

I just opened up one of my yahoo emails and there was an ad there that
1) i know that could pay extremely well
2) that applies to a niche im working on
3) adsense doesnt provide

I hovered over and it said ads.BlueLithum

Is bluelithum a general term for yahoo ads
and does yahoo pay as good as Adsense?
Any insite on yahoo's program/bluelithum would be great.

thanks

im going digging some more

BlueLithium was what the ad network was called before Yahoo acquired them.

yeah, there is no website for them. so that is just yahoos advert network??
ive read a million posts on bhw but none on yahoo ads.

thats true. is there a bigger pay out?