WTF is up with today's performance?

Fallon Desi1

Fallon Desi1

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Wow, Im USA based and im suprised my conversions suck so far today with 40% budget spent at 10am and 2 conversions.

I was expecting big Labor Day sales today, since I've been running a sale. My last few days have been great. 3 Roas.

How's your day going so far?
 
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It’s pretty common to see fluctuations like that, especially around big events where ad competition is higher. Sometimes performance can dip even if previous days looked great.
 
Labor Day traffic can be hit or miss early in the day; sometimes conversions spike later once people are off work.
 
Fallon Desi1 said:
Wow, Im USA based and im suprised my conversions suck so far today with 40% budget spent at 10am and 2 conversions.

I was expecting big Labor Day sales today, since I've been running a sale. My last few days have been great. 3 Roas.

How's your day going so far?
Click to expand...
it's still expensive as usual, i've had to save a lot lately to keep the ads going
 
Fallon Desi1 said:
Wow, Im USA based and im suprised my conversions suck so far today with 40% budget spent at 10am and 2 conversions.

I was expecting big Labor Day sales today, since I've been running a sale. My last few days have been great. 3 Roas.

How's your day going so far?
Click to expand...
Hi ,
sounds frustrating! sometimes big holidays are unpredictable despite past trends. my day’s going steady testing a few campaigns and seeing some ups and downs too.
 
with the same campaign but the distribution will be different every day and there will also be many advertisers who think like you so there is higher competition on such holidays so you need to monitor the campaign and come up with better solutions to bring better results.
 
"Labor Day ad competition is high, so performance can dip in the morning and pick up later — I’m also seeing fluctuations today, not as steady as the past few days
 
Labor Day traffic can be hit or miss early in the day; sometimes conversions spike later once people are off work.
 
I think because there are many other advertisers competing, our impressions and conversions have decreased significantly. I also don't know the perfect way to fix it.
 
Maybe customers bought early and competition's high. You should consider pausing or lowering your budget today to avoid burning through it and optimize your campaigns for later bro goodluck
 
Sometimes even with strong campaigns and big sales events, the first few hours can underperform. A lot can depend on audience behavior, timing, and competition spikes.
 
Although I don't advertise in the US, the results and conversion rates are low and not as expected.
 
facebook seems to be quite chaotic, our spending is affected quite a bit
Fallon Desi1 said:
Wow, Im USA based and im suprised my conversions suck so far today with 40% budget spent at 10am and 2 conversions.

I was expecting big Labor Day sales today, since I've been running a sale. My last few days have been great. 3 Roas.

How's your day going so far?
Click to expand...
 
Yeah, days like this can be unpredictable. Even on big sale events like Labor Day, ad performance can fluctuate depending on competition, audience fatigue, and even time of day. Sometimes conversions pick up later in the afternoon/evening when more people are online shopping.

If your last few days were strong with 3x ROAS, I’d give it some time before judging today. Also keep an eye on frequency, audience overlap, and CPC trends, those can explain sudden dips.
 
Yeah, performance can swing a lot day to day. Sometimes it’s just seasonal behavior or random algorithm shifts.
 
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