- Mar 21, 2013
- 24,792
- 31,569
What the heck is this?
https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/
What is "last click" by the way?
https://www.reddit.com/r/adops/comments/bs58xh/apple_planning_to_introduce_privacy_preserving_ad/
Some statements are concerning. For instance, what's this?
Sure is but Apple could not care less about a real problem like excessive fraud based on hijacked user browsers. I'm calling it now, Apple will be selling an attribution service by 2021.
What is an attribution service?
Also this:
Yep ... Apple is locking down Safari and iOS apps so only they can target/measure those audiences. Apple needs to ad revenue streams to offset slowing hardware sales. How to do that? Monetize existing customers more but when they do it it will be 'privacy focused' or something
I don't like where this is going. Is this something that's happening to all browsers?
https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/
What is "last click" by the way?
https://www.reddit.com/r/adops/comments/bs58xh/apple_planning_to_introduce_privacy_preserving_ad/
Some statements are concerning. For instance, what's this?
Sure is but Apple could not care less about a real problem like excessive fraud based on hijacked user browsers. I'm calling it now, Apple will be selling an attribution service by 2021.
What is an attribution service?
Also this:
Yep ... Apple is locking down Safari and iOS apps so only they can target/measure those audiences. Apple needs to ad revenue streams to offset slowing hardware sales. How to do that? Monetize existing customers more but when they do it it will be 'privacy focused' or something
I don't like where this is going. Is this something that's happening to all browsers?