prodon
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- Jan 31, 2023
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- Search the target keyword. Click and open 4-5 top results in a new tab
- Go through them. Take notes and create a master set of all these posts and write a more comprehensive post than those
Right way of creating content:
- Search your target keyword and browse through the top 4-5 results
- Note down the important points you should cover. You must research on the gaps these results left behind
- Find 4-5 topic experts and mentors. Search for their YouTube videos, their podcasts, industry interviews, collaborative articles, their social media posts and most importantly, the comments by others (which may include other topic experts).
Comments made by others are usually a great source of finding new and unique angles on the topic
- Keep taking notes, create a structure of your content
- Put your main focus on the intent of the primary keyword. Your first paragraph must answer the intent briefly
- In the rest of your content, you'll solidify your point. Give examples and relevant analogies, data, figures, research and references where applicable
- Supplement your content with original images, short infographics, tables and expert quotes
- If possible, give references from industry related books
- Never dilute your content by covering irrelevant information just for the sake of increasing the word count.
Believe me, Google will punish your content. Because long content with irrelevant information costs Google resources and it hates it for obvious reasons
- Create a schedule for content refresh (once or twice a year)
Having a correct mindset before starting writing the content is very crucial. You're not creating a page on your website rather, you're developing a long term "asset" for your website. This approach has proven effective for years, though it's incredibly time-intensive.
- Go through them. Take notes and create a master set of all these posts and write a more comprehensive post than those
Right way of creating content:
- Search your target keyword and browse through the top 4-5 results
- Note down the important points you should cover. You must research on the gaps these results left behind
- Find 4-5 topic experts and mentors. Search for their YouTube videos, their podcasts, industry interviews, collaborative articles, their social media posts and most importantly, the comments by others (which may include other topic experts).
Comments made by others are usually a great source of finding new and unique angles on the topic
- Keep taking notes, create a structure of your content
- Put your main focus on the intent of the primary keyword. Your first paragraph must answer the intent briefly
- In the rest of your content, you'll solidify your point. Give examples and relevant analogies, data, figures, research and references where applicable
- Supplement your content with original images, short infographics, tables and expert quotes
- If possible, give references from industry related books
- Never dilute your content by covering irrelevant information just for the sake of increasing the word count.
Believe me, Google will punish your content. Because long content with irrelevant information costs Google resources and it hates it for obvious reasons
- Create a schedule for content refresh (once or twice a year)
Having a correct mindset before starting writing the content is very crucial. You're not creating a page on your website rather, you're developing a long term "asset" for your website. This approach has proven effective for years, though it's incredibly time-intensive.