OK, so I have two strong pages on my site. Let's call them Widgets, and Widget Costs. My Widget Costs page is ranking beautifully at #1 for "widget costs". However, my Widget Costs page is also ranking for "widgets", mid way up the second page. I would much prefer my Widgets page to rank for "widgets", and I strongly believe the Widgets page would rank higher than the Widget Costs page, if I could just get Google to rank it. This problem has existed for several months. I've read a ton of articles about the issue, but I can't resolve it. Here's what I have done so far to the Widgets page: strengthened the page with more text content above the fold more images with ALT tags added more content (about 2000 words now) added outbound links to authority sources checked for over-optimisation (all green markers in Yoast SEO plugin) restructured site so Widget Costs page is one of many child pages of Widgets page, with breadcrumbs on all child pages linking to Widgets parent page got a Wikipedia link to Widgets page linked from home page to Widgets page checked to ensure the Widgets Costs page isn't over-powering the Widgets page with link authority (both are about equal) in GWT asked Google to reindex Struggling for more ideas here. Does anyone have any suggestions? Appreciate your help.