Writing good content/articles

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Hi,

I am starting to see some success in ranking keywords and I would like to write some more quality content.

Question:
If I have a keyword such as "my foot hurts after running", can I write sentences in the style below:

If you're constantly complaining to friends & family "my foots hurts after running" then this article is for you etc etc etc

I am finding it difficult to write for these type of keywords in any other way and was just wondering if google is ok with putting keywords in " ". It makes sense gramatically but just double checking.

Thanks in advance,
Enlightened
 
In my experience, you don't necessarily have to have the exact word phrase in your article,
using "my foot hurts after running" as anchor text when link building should be enough.
 
There seems to be limited information on how much of an effect having your keywords inside quotation marks actually has. From what I have seen, though, I'd try to avoid it. Unless someone includes the quotation marks in their search term, you won't get the best return. I would at least insulate the search term by having it among other words. So if your search term is "my foot hurts after running", you could include the text like so:

'If you find yourself saying "I don't know why my foot hurts after running, I wish it would stop", then...'.

Or you can write the article in the first person, taking a conversational tone, so you're talking about how your foot hurts after running and what you do to make it better. Of course, this sometimes reads a little awkward, but if it fits in with the tone of your site it can work pretty well.
 
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