Writing Content: "I" or "We?" First, Second (or Third) Person Narrative

I'll try and keep it to the point, although I am pretty long winded sometimes.

I build my own websites, I do my own writing for the most part (although I've been testing outside sources lately) and for what keywords I've actually ranked, I do okay. I'm not raking it in, but I made $1000 on Amazon in October on one of my seasonal sites, with decent enough sales throughout other months. October gave me a kick in the ass to scale up and work on a larger site that I eventually want to be my main focus in 2017.

I almost always use "we" when writing landing page material, without sounding like a big corporation. I don't like the type of writing where someone tries to act like it's a multi-divisional company. But even though I use "we" myself, I use it more in the sense of a niche community. I'm usually well versed on the demographic, so it shows when I speak as an authority site. I have a couple small social media pages with lots of "fan" interaction, which helps.

The new site, I'm crazy obsessed with the niche myself. So I could easily talk with other experts and have them take notes, however, this is the kind of niche where the community itself is usually experienced itself.

I'm not trying to sell to people who know their stuff, I'm trying to convert newcomers and hobbyists. If I work for it, I should be able to get my site on the first page, as these old timers know jack shit about SEO or modern design. The way I see it is if I offer enough information to demonstrate authority while dropping the snobbish attitude that the other experts have, I'll be able to convert the hobbyists easier.

I've got some hits (I'm not ranking very well yet) but even with a few good long-tails going strong, the conversion rate is quite low. I'm wondering if it has something to do with the narrative.

I want to start joining forums in the niche as well, and I'm wondering if it will raise flags when I visit forums, then people click on my site and I'm saying "we reviewed" "we love these ten high ticket items" etc.

Anyway, I'm going to cut it there before I start writing a thesis.

In your experiences, what narrative has worked better for your own conversions?

If it's content that is in story form or if it's a blog post, then definitely I prefer the "I" narrative. It works better, offers the reader someone to relate to and just "humanizes" the content a bit more. I personally feel that there is always a higher emotional quotient involved when writing with "I".

"We" is good for the outside pages where you're selling something with a company/brand name. However, if your brand is "you" then definitely don't use "we".

For anything business related, most copywriters are directed to not speak in terms of 'I', 'you', or we. Instead, greater conversions can be gleaned from writing impartially. For example, instead of writing: 'You can', it can be reworded to 'Users can', or 'One could expect.'

Business writing conveys a professional tone, it is not the same as writing a personal blog post.

I don't use 'I' or 'we'.

When we write web content pages (content for the Home, Services, Contact Us, About Us, etc), we use the third person pronoun (we, us, our, ours) to promote a sense of accountability. Many of my clients subscribe to this idea. The only ones who don't are those who really are a one-man team. These are the ones who prefer the pronoun "I". That's for web content writing.

On the other hand, whenever I receive orders for my product review writing service, we're using the first person pronoun (I) unless otherwise told by my client.

The usage of the first or third person pronoun depends on which brand you'd like to introduce.
Would you like to introduce a personal brand? Use the first person pronoun.
Would you like to introduce a company? Use the third person pronoun.
It's on a case-to-case basis. It depends on your preference.

I think it depends on your niche as well.

If you sell or promote something personal, then use 'I'. But if you sell something more professional, lets say financial products, then use 'we'.

Another factor to consider is what type of clients do you have, for B2B use one tone and for B2C use another.