I'll try and keep it to the point, although I am pretty long winded sometimes. I build my own websites, I do my own writing for the most part (although I've been testing outside sources lately) and for what keywords I've actually ranked, I do okay. I'm not raking it in, but I made $1000 on Amazon in October on one of my seasonal sites, with decent enough sales throughout other months. October gave me a kick in the ass to scale up and work on a larger site that I eventually want to be my main focus in 2017. I almost always use "we" when writing landing page material, without sounding like a big corporation. I don't like the type of writing where someone tries to act like it's a multi-divisional company. But even though I use "we" myself, I use it more in the sense of a niche community. I'm usually well versed on the demographic, so it shows when I speak as an authority site. I have a couple small social media pages with lots of "fan" interaction, which helps. The new site, I'm crazy obsessed with the niche myself. So I could easily talk with other experts and have them take notes, however, this is the kind of niche where the community itself is usually experienced itself. I'm not trying to sell to people who know their stuff, I'm trying to convert newcomers and hobbyists. If I work for it, I should be able to get my site on the first page, as these old timers know jack shit about SEO or modern design. The way I see it is if I offer enough information to demonstrate authority while dropping the snobbish attitude that the other experts have, I'll be able to convert the hobbyists easier. I've got some hits (I'm not ranking very well yet) but even with a few good long-tails going strong, the conversion rate is quite low. I'm wondering if it has something to do with the narrative. I want to start joining forums in the niche as well, and I'm wondering if it will raise flags when I visit forums, then people click on my site and I'm saying "we reviewed" "we love these ten high ticket items" etc. Anyway, I'm going to cut it there before I start writing a thesis. In your experiences, what narrative has worked better for your own conversions?