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Writing Better Meta Titles / Descriptions

Discussion in 'Copywriting & Sales Persuasion' started by gigasoftaus, Feb 16, 2016.

  1. gigasoftaus

    gigasoftaus Newbie

    Apr 3, 2013
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    Hi there,

    Not sure this is the right category for this post, so feel free to move it if you feel it would better suit elsewhere. Just for a bit of background, I run a Magento platform webstore selling pet supplies, our prices are very good (cheapest on a range of products) and our postage is very reasonable however we only seem to receive around 10-20 sales per day (we have approx 5000 SKU's online). We currently use a few shopping feeds (google, and a few others). So I though't i'd have a go at improving our product Meta information.

    I just have a few quick questions in regards to Meta Titles and also Meta Descriptions, please see below;

    1. I have a SERP editor that informs me that the optimum length of a Meta Description is 156 keywords and it shouldn't go over that limit. If I go over that limit am I causing issues with our Google SEO rank? Should i try to stick to exactly 156 or doesn't it really matter to go over/under that amount (most of the time we go over) at about 200 words (as we copy and paste the product description in the Meta Description field)?

    2. How do you guys usually form the Meta Title? I usually just copy and paste the product title in there. Should I be adding keywords such as 'Buy', 'Shop' etc?

    3. Are the Meta Titles/Descriptions that important nowadays or does google just pick information from the product descriptions by itself?

    4. In regards to my product descriptions, I usually write the first sentence and then piece together product descriptions from the manufactures website selling the product. Is this hurting my ranking? If so what do you suggest I do, should I write the whole product description from scratch?

    Any help would be fantastic, as i'm a massive noob at SEO.

    Last edited: Feb 16, 2016
  2. dramalamabros

    dramalamabros Newbie

    Jan 13, 2016
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    LA to the bay
    You can get all details about it from the online guide of Wordpress.
    It'll describe anything for you. Just visit.
  3. Written

    Written Newbie

    Feb 20, 2016
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    Hey Noob-at-SEO :)

    You're really knocking your head against the wall for nothing. Most of the concerns you have aren't a big issue (Remember, search engines are made to read pages for more than just keywords), as long as you focus on readability, and aren't just dumping keywords into every meta description and title.

    Here's the answers to your questions:

    1. In the long-run, this won't hurt your SEO rank much. It really isn't something you need to worry about. Meta content matters much, much more than the word count. As long as it's in that ballpark you're good, so focus on creating quality descriptions.

    2. What you're doing is fine. Again, don't over think this stuff, and don't drop in keywords for no reason. If you own an online bike shop, you don't need to put "BUY RED BIKE" in your title. The page is obviously a product page, so there's no need for that. Just leave the title as-is for now.

    3. They are important, but there's a major emphasis on quality over quantity. Search engines will be able to pick up unnatural language, or keyword bombing of any sort so it's best to, again, focus on content and keep it simple.

    4. It could be. If you're re-writing these descriptions by hand, there's no way you're hurting your ranking, but if you're doing a rough copy/paste job, and not putting any thought into it, you could be seriously messing with your rankings. If I were you, I'd just take the time to do clean descriptions, or just pay someone to do it for you if you're too busy.

    All in all, don't try to do anything advanced, or out-of-the-box if you're a self-proclaimed newb. Just chill out, and keep learning.
  4. living2xl

    living2xl Jr. VIP Jr. VIP

    Dec 9, 2011
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    Sippin dat juice - Shout it louder!
    Not sleeping!
    Home Page:
    Meta Title plays an important role in the ranking of product or brand.
    Its enough to use the name of the product as a Meta Title but you can use more words to fascinate the Meta Title for getting more views.
  5. CityCowboy

    CityCowboy Newbie

    May 1, 2016
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    Mind Control Subliminal Marketer
    Hercules Cave...Tangier
    One technique that I learned fro Brian Dean, is to write better meta title and description tags by getting inspiration from the ads shown in Google search results in your niche, you can copy the way they structure their sentences in the ad.

    It always pays out to treat your meta description space as an Ad space, write just like you're writing a sales copy.

    Hope that helps :)
    • Thanks Thanks x 1