So I have learned a lot but lately I've been rethinking my strategy and something that has been bothering me for a while now.. My current website is in the health niche, it's pretty broad so I normally would find keywords that I could rank for with Keyword Planner and write an article for that specific keyword. (Ex: lose weight fast) Depending on the competition I normally have to do shitton of web 2.0's and whatnot to rank it and that's normally ridiculous work if I were to create backlinks for each article that I create. So, I've decided to start a new website so that I can rank the domain for that keyword instead of building backlinks only for the articles. But I am not sure how to go by this.. I've been reading both seoCrabs and Bluematter's journey on Keyword/Niche Research and I understand it perfectly it's just a matter of how to go by it.... This new website will be an EMD, and expired domain with PR for faster ranking... but now I am confused on the keywords for the domain.. Should I find # of keywords and write an article for each of those keywords, or find a specific niche and write as many articles that the niche allows me to and only care about ranking the domain for that keyword.. ex: domain: paleodietnow.com articles: write as many articles as I can that fits in the paleo diet niche. Then rank the paleodietnow.com for paleo diet...(home page) OR... domain: behealthytoday.com articles: write 1 article per keyword that fits into being healthy. And then build backlinks to the inner pages to rank them?(articles) The main problem that I have with this is mainly that if I chose "behealthytoday.com" and wrote 1 article per keyword, I'd have to rank each inner page for itself, creating a lot of backlinks and taking a long time to probably rank.. imagine if I had 50 articles for that broad niche where I had to create backlinks for each one of those inner pages that I wanted to rank... It's mind boggling. Any help and insight is appreciated.