Worth starting native ads in 2025 for ecom?

Native still works if you’ve got strong advertorial-style creatives and patience to test, but it’s not plug and play like FB or Google anymore.
 
I completely agree that native advertising is still a viable option, especially when done correctly with strong creatives and targeted niches. It's great to see everyone emphasizing the importance of testing and optimizing, as this is crucial for achieving profitable results. Can anyone share their experience with using Taboola and Outbrain for native ads, specifically in terms of what types of creatives and targeting strategies have worked best for them? I'm also curious to know if anyone has seen success with using native ads in conjunction with social media campaigns, and if so, how they've managed to integrate the two effectively. By sharing our collective knowledge and experiences, we can help each other refine our strategies and stay ahead of the game. What are some of the most effective ways you've found to scale native ad campaigns once you've found a winning combination?
 
Native ads can still work if you've got good creatives and target the right niches—it's not dead, but you gotta test and refine. Might be worth a shot alongside your social/search efforts.
 
Yes, native ads are still worth starting in 2025 for eCommerce if you focus on advertorial-style creatives and solid tracking.
 
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