I completely agree that native advertising is still a viable option, especially when done correctly with strong creatives and targeted niches. It's great to see everyone emphasizing the importance of testing and optimizing, as this is crucial for achieving profitable results. Can anyone share their experience with using Taboola and Outbrain for native ads, specifically in terms of what types of creatives and targeting strategies have worked best for them? I'm also curious to know if anyone has seen success with using native ads in conjunction with social media campaigns, and if so, how they've managed to integrate the two effectively. By sharing our collective knowledge and experiences, we can help each other refine our strategies and stay ahead of the game. What are some of the most effective ways you've found to scale native ad campaigns once you've found a winning combination?