It just gives you all the words that have worked well in past copyrighting ads. Its an okay resource, but it is broad and general. You would be better off in your market finding out what your competitors are doing and not doing and giving your own twist in the language.
That's a good point. I've been actually looking for some good guidebook since I'm not a native english speaker, but simply saying that it's great won't sell it to anyone.
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