You will find out that wordai will not produce readable content. And if you spin some sales oriented text, it will lose it's whole meaning and persuasion.
I don't agree with the first part of this. Word AI can make very readable content with the right settings.
However the second part is spot on.
I have a client in the inventory management business who - through a little SEO but mostly traffic building - has increased their monthly visitor levels from under 10 to around 500
Not a single one converts, and as the client is a UK based "franchise" for a Dutch company, they are not allowed to touch the corporate website. It's a complete No-no and the website does not convert. No sales copy, no call to action, no clear navigation to contact... nothing. It looks great - but is basically just an online brochure, it's independent lead generating power is zero.
So far almost 4000 visitors (all genuine, all for product/service related phrases in SEO or via links or in niche business sites for traffic building) and not one has even found the free brochure download the client has.
If the next visitor converted they'd have a C rate of 0.02%.... but it won't.
You need proper sales copy and an easy to find and use sales funnel or you can kiss conversions goodbye.
This is just an example. Bad navigation, bad sales copy and a bad sales funnel can reduce a 3-5% conversion rate to a big flat zero. Sort of scenario where you get a lucky sale or two a year from a site from a dropped cookie, and that's about it.
Scritty