I do pretty well offline marketing with windshield wiper fliers. I promote a dating site for the most part. I hire people (off of craigslist) in different cities to spread out around their city and distribute fliers under windshield wipers in parking lots. They are normally short and to the point, something like, "New Local Singles Site Just Launched. Free To Join! -URL-" I use one of my own short domain names for each person distributing fliers and forward it to the dating site. I create a new campaign for each one so I can track traffic coming in from each domain. I print the fliers off myself and normally get 4 fliers out of each piece of paper. I mail each person 400 of them and pay them $80 by personal check included with the fliers. Yeah I've had some people cash the check and not distribute the fliers but that's part of the game. Yeah I know it's simple but it works for me so I figured I would share.