Winning campaign that suddenly tanks

audioguy

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I am running a PPV campaign for an international lead offer.

Landing page generates CTR at 7-12% constantly. I target very relevant URLs.

The first few days, it converted like 9% of the clicks, resulting in at least 200% ROI. Very nice.

But suddenly in just 3 days, things changed. From 9% to 2%, 1%, 0.5% and now. Zero conversions for hundreds of clicks!

This offer has been running for a year so I know it is working.

Have you experience this before? What do you suggest? Should I just kill the campaign and move on? I thought I got a winner...
 

growingup

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I am not using PPV traffic. But i have other similar situation like this . If the situation continues, try twist your landers, or targeting urls.
If no working try other offers.
 

Abh_Empire

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It may be that the advertiser bounces leads. Try another offer and see if your CTR grows back.
 

audioguy

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It did. After trying new offers, the response was back for a day, then the same thing happened again.

Very frustrating as I'm sending paid traffic there.
 

Abh_Empire

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Looks like they don't like your traffic. I can only think of using multiple CPA networks and just rotating offers between them.
 
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