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Winning campaign that suddenly tanks

Discussion in 'CPA' started by audioguy, Nov 30, 2012.

  1. audioguy

    audioguy Power Member

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    I am running a PPV campaign for an international lead offer.

    Landing page generates CTR at 7-12% constantly. I target very relevant URLs.

    The first few days, it converted like 9% of the clicks, resulting in at least 200% ROI. Very nice.

    But suddenly in just 3 days, things changed. From 9% to 2%, 1%, 0.5% and now. Zero conversions for hundreds of clicks!

    This offer has been running for a year so I know it is working.

    Have you experience this before? What do you suggest? Should I just kill the campaign and move on? I thought I got a winner...
     
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  2. growingup

    growingup Junior Member

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    I am not using PPV traffic. But i have other similar situation like this . If the situation continues, try twist your landers, or targeting urls.
    If no working try other offers.
     
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  3. Abh_Empire

    Abh_Empire Regular Member

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    It may be that the advertiser bounces leads. Try another offer and see if your CTR grows back.
     
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  4. audioguy

    audioguy Power Member

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    It did. After trying new offers, the response was back for a day, then the same thing happened again.

    Very frustrating as I'm sending paid traffic there.
     
  5. Abh_Empire

    Abh_Empire Regular Member

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    Looks like they don't like your traffic. I can only think of using multiple CPA networks and just rotating offers between them.