I don't see why visitors would not convert on this page as long as you have your sale funnel set up correctly. Not sure which PPC platform you are using but it doesn't really matter as the same rules apply no matter how you are advertising.
When constructing your campaigns and keyword lists; be sure to make them highly targeted. Very tight set of keywords/keyword phrases, same keywords included in ad copy and don't forget to optimize your landing pages to help complete the conversion funnel. Make sure text that is in the landing page also appears in ad text. Users who click on the ad are doing so to take advantage of whatever you are offering and they need to see that on the landing page.
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