You may want to consider an alternative to PayPal that offers full service e-commerce as opposed to mainly the basics.
I recently asked a few e-commerce clients and friends who had previously used PayPal to list any issues or limitations they experienced when using PayPal for their e-commerce, and you can see some of the issues that folks have run into:
?PayPal?s reporting is extremely limited.?
?Virtually impossible to use for serious businesses without extensive external code or a system to manage customer flow/cross/upsells.?
?You spend too much precious time on e-commerce tasks and way too little time on marketing and dev.?
?For business-to-business products, clients do not take you seriously as a potential supplier if PayPal is your main payment method.?
?No branding on PayPal order pages means fewer purchases! My order page needs to blend in with the rest of my site or too many people will bail on us?
?No fulfillment support?
?Tax responsibilities are on the client, ugh.?
?Huge problems with spam filters on PayPal ? we automatically send out logins once an order is processed yet a higher percentage is not received than is received.?
?They have virtually no fraud screening.?
?Their system is very clunky, as far as looking up orders, pulling reports, checking a history etc??
?PayPal heavily favors the purchaser not the vendor selling, as in chargebacks or disputes etc.?
?I don?t get notification of orders on a consistent basis, I have to login and check orders daily?
?We sell off multiple sites with the same PayPal account and the reporting to figure out which sites generated which sales is a nightmare?
?Lacks professionalism?
?Their UI stinks, it takes me a while to figure out how to do things in their system?
?I have heard too much about PayPal?s abuses to trust them. When I see something where the only payment option is PayPal, I select a different option: not buying.?
?No ability to offer upsells (at least that I can figure out)?
While PayPal may be less expensive, it costs you more in other ways, and there's the tremendous opportunity cost of not using a full-service solution that helps you grow revenue with merchandising tools and handles all of the aspects of your store to avoid you're needing to do development work. One of the benefits being that you can focus on growing your business vs building an e-commerce infrastructure to support various initiatives that arise over time. Just my two cents, for what it's worth
- Dan from FastSpring E-Commerce